Digital Operations Manager, Paid Search (SEM)
Posted on: November 22, 2021
At Cloudflare, we have our eyes set on an ambitious goal: to help
build a better Internet. Today the company runs one of the world's
largest networks that powers approximately 25 million Internet
properties, for customers ranging from individual bloggers to SMBs
to Fortune 500 companies. Cloudflare protects and accelerates any
Internet application online without adding hardware, installing
software, or changing a line of code. Internet properties powered
by Cloudflare all have web traffic routed through its intelligent
global network, which gets smarter with every request. As a result,
they see significant improvement in performance and a decrease in
spam and other attacks. Cloudflare was named to Entrepreneur
Magazine's Top Company Cultures list and ranked among the World's
Most Innovative Companies by Fast Company.
We realize people do not fit into neat boxes. We are looking for
curious and empathetic individuals who are committed to developing
themselves and learning new skills, and we are ready to help you do
that. We cannot complete our mission without building a diverse and
inclusive team. We hire the best people based on an evaluation of
their potential and support them throughout their time at
Cloudflare. Come join us!
About The Role
The Digital Operations Manager will own and execute on projects
that improve the operational excellence of Cloudflare's paid search
marketing channel, as well as the coordination between SEM / SEO /
Web, and among regional marketing teams. You'll apply your deep
domain knowledge and experience in digital advertising and SEM to
help our marketers scaling digital campaign executions.
We're looking for a professional who has prior hands-on experience
in B2B digital marketing campaign execution, with near expert level
in paid search, and exposure to paid social. You understand the
pillars of SEO, synergies between SEM and SEO, and principles of
A/B testing. You'll be our in-house expert on Google Search Ads
360, and collaborate across the acquisition, expansion, growth,
globalization and web teams to drive digital campaign efficacy and
Own the global rollout of SA 360 in collaboration with campaign
managers and external agencies.
Drive A/B testing to improve ROAS and cost per MQL through active
monitoring and management of agency - bidding, budgeting pacing,
keywords optimization, etc. Coordinate landing page optimization
with the web experience team.
Optimize campaign launch workflow, from standardizing campaign
metadata, to implementing proper campaign tracking.
Develop and maintain key relationships with culturally and
geographically diverse marketers and cross-functional stakeholders
with varied technical aptitude throughout the company.
Proactively identify optimization opportunities across digital
channels to help drive revenue growth and marketing ROI .
Provide planning and communications support to campaign managers
Desirable Skills, Knowledge And Experience
5+ years of digital advertising and operations experience at fast
growing technology companies or SEM agencies, preferably with both
B2B SaaS and B2C ecommerce business models.
Strong project management skills including campaign production
sprint schedules, stakeholder coordination, and agency / vendor
oversight. Demonstrated capacity to learn as well as ability to
Deep domain expertise and hands-on experience with your tool set:
Excel pivot tables, Google Analytics, SQL queries in BigQuery
environment, SEM platform, Google Marketing Platform suite.
Additional digital marketing experience outside SEM: paid social,
video, mobile, brand, etc.
What Makes Cloudflare Special?
We're not just a highly ambitious, large-scale technology company.
We're a highly ambitious, large-scale technology company with a
soul. Fundamental to our mission to help build a better Internet is
protecting the free and open Internet.
Project Galileo : We equip politically and artistically important
organizations and journalists with powerful tools to defend
themselves against attacks that would otherwise censor their work,
technology already used by Cloudflare's enterprise customers--at no
Athenian Project : We created Athenian Project to ensure that state
and local governments have the highest level of protection and
reliability for free, so that their constituents have access to
election information and voter registration.
Path Forward Partnership : Since 2016, we have partnered with Path
Forward, a nonprofit organization, to create 16-week positions for
mid-career professionals who want to get back to the workplace
after taking time off to care for a child, parent, or loved
18.104.22.168 : We released 22.214.171.124 to help fix the foundation of the
Internet by building a faster, more secure and privacy-centric
public DNS resolver. This is available publicly for everyone to use
- it is the first consumer-focused service Cloudflare has ever
released. Here's the deal - we don't store client IP addresses
never, ever. We will continue to abide by our privacy commitment
and ensure that no user data is sold to advertisers or used to
Sound like something you'd like to be a part of? We'd love to hear
This position may require access to information protected under
U.S. export control laws, including the U.S. Export Administration
Regulations. Please note that any offer of employment may be
conditioned on your authorization to receive software or technology
controlled under these U.S. export laws without sponsorship for an
Cloudflare is proud to be an equal opportunity employer. We are
committed to providing equal employment opportunity for all people
and place great value in both diversity and inclusiveness. All
qualified applicants will be considered for employment without
regard to their, or any other person's, perceived or actual race,
color, religion, sex, gender, gender identity, gender expression,
sexual orientation, national origin, ancestry, citizenship, age,
physical or mental disability, medical condition, family care
status, or any other basis protected by law. We are an
Cloudflare provides reasonable accommodations to qualified
individuals with disabilities. Please tell us if you require a
reasonable accommodation to apply for a job. Examples of reasonable
accommodations include, but are not limited to, changing the
application process, providing documents in an alternate format,
using a sign language interpreter, or using specialized equipment.
If you require a reasonable accommodation to apply for a job,
please contact us via e-mail at firstname.lastname@example.org or via mail at
101 Townsend St. San Francisco, CA 94107.
Keywords: Cloudflare, Austin , Digital Operations Manager, Paid Search (SEM), Executive , Austin, Texas
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