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Senior Manager, Brand Strategy

Company: Gartner
Location: Austin
Posted on: November 19, 2021

Job Description:

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands-Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. The Senior Manager, Brand Strategy is responsible for enhancing the positioning and performance of Software Advice and GetApp within their competitive segment, and in breaking down operational silos and driving alignment across marketing and the business. What You Will do: * Quarterback brand initiatives from idea to execution across a matrixed, cross-functional team * Translate internal and external research and trends into actionable brand strategies. Analyze data to frame up a business issue/concept; determine feasibility and understand how to operationalize the concept; convert research data into actionable options for moving the brands forward * Educate/communicate brand strategy, positioning, voice, and tone across every customer-facing function in the business * Develop and manage media, content and PR campaigns by partnering with internal teams to create campaign and measurement plans, and assets; and communicate direction and updates to ensure end to end success for marketing programs * Develop the brand KPI forecast based on inputs from cross-functional marketing leaders, sales, and GMs * Anticipate and identify strategic business opportunities and challenges; respond with a profitable strategy that aligns and supports the overall growth strategy for their assigned brand What You Will Need: * Bachelor's Degree * 5-7+ years of applicable experience * Has managed cross team or functions, demonstrated ability to influence without authority * Demonstrated ability to deliver through others in a matrixed or dotted line structure * Prior experience and proven ability to manage multiple business functions and multiple direct reports * Experience in leading media, content and PR initiatives end-to-end - planning, executing and delivering results * Leadership Experience -- managing across teams. * Strategic Thinker What We Offer: * Limitless growth and learning opportunities * A collaborative and positive culture - Your team will be as smart and driven as you * Outstanding compensation - Plus competitive benefits and generous time off * A chance to make an impact - Your work will contribute directly to our strategy #digitalmarkets #LI-CW2 Who are we? Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's most critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries. What makes Gartner a great place to work? Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner What we offer: Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 203-964-0096 or by sending an email to Job Requisition ID:55650 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

Keywords: Gartner, Austin , Senior Manager, Brand Strategy, Executive , Austin, Texas

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