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VP of Marketing

Company: Hire Better
Location: Austin
Posted on: November 19, 2021

Job Description:

The Role: VP of Marketing
Location: Austin, TX The Company HireBetters client is based in Minnetonka, MN and relocating to Austin, TX, is a growth/expansion stage company ($400M valuation) with a global footprint. They are revolutionizing parking management by providing smart parking - total system solutions for municipalities and private lot operators yielding unprecedented, diversified revenue streams. They are seeking a VP of Marketing capable of preparing the company for high growth across the globe after having gone public via a SPAC. The Role The VP of Marketing is responsible for conceiving, planning, directing, and implementing all strategies and activities to generate and maximize overall revenues. This hands-on role will oversee all local and global marketing, promotion, advertising, and public relations that will impact positively on all operating departments. In addition, this role will oversee, stimulate, guide and support the sales operation; maintain positive interdepartmental communications; contribute to the overall direction and operation of the company and will effectively control and optimize all marketing expenses. Responsibilities

  • Listen to the trends of the market and direct the market research efforts of the company
  • Collaborate with other departments to guide a unified approach to sales, professional services, customer service, etc. that meets market demands
  • Define marketing strategies to support the companys overall strategies and objectives
  • Develop marketing strategies and plans for the department and oversee its day-to-day implementation
  • Plan and organize both domestic and worldwide marketing functions and operations (product promotion, branding, communications etc.), and ensure they project the companys unique voice
  • Design and coordinate promotional campaigns, events, and other marketing efforts across channels (digital, press, etc.)
  • Develop, design, or manage marketing content creation and communications assets
  • Develop go-to-market activities related to new product launches
  • Work closely with the companys sales team; enabling them to meet their sales objectives
  • Manage and collaborate with the various partner communities
  • Develop and execute co-marketing campaigns and initiatives with partners
  • Build and manage a highly efficient team of marketing professionals
  • Determine where to best use external agencies/freelancers to meet business objectives through high-performing creative, and manage search, on-boarding, and engagement to get the most from those engagements at the lowest cost
  • Build a Public Relations ecosystem by developing a strategy to maximize brand awareness and earned reach that results in positive impact to the business
  • Manage, maintain, and leverage the technology and tools used by marketing
  • Occasional travel to partner events or trade shows (10%)
  • Other duties assigned Qualifications
    • 4+ years of successfully building brand strategy and driving marketing planning and execution
    • Proven experience as in senior level management role
    • Knowledge in the areas of international markets, foreign cultures, and international business operations
    • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
    • Solid understanding of market research and data analysis methods
    • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
    • Intermediate proficiency in MS Office and marketing/business software
    • Track record of identifying, engaging with, and effectively managing external creative and production agency partners.
    • A leader with both creative and analytical capabilities
    • Outstanding communication (written and verbal) and interpersonal abilities
    • BSc/BA in business administration, marketing, communications, or equivalent marketing work experience To Apply Interested candidates should apply through the HireBetter website at Qualified applicants will be responded to as quickly as possible. Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.

Keywords: Hire Better, Austin , VP of Marketing, Executive , Austin, Texas

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