AustinRecruiter Since 2001
the smart solution for Austin jobs

Area Senior Marketing Manager - Hilton Austin and Embassy Suites Austin

Company: Hilton Worldwide, Inc.
Location: Austin
Posted on: April 10, 2021

Job Description:

The safety and security of our guests and Team Members remains our highest priority.Learn more --about Hilton's commitment to supporting our communities and workforce as we navigate through the COVID-19 crisis. Area Senior Marketing Manager - Hilton Austin and Embassy Suites Austin location Austin, Texas, United States category Hotel Hilton Austin Conference Center HOT07B0D A Senior Area Marketing Manager for Hilton is responsible for initiating, implementing and tracking all marketing campaigns and promotions to promote revenue growth and generation in the hotel's continuing effort to deliver outstanding guest service and financial profitability. At the center of Downtown, Hilton Austin--is attached to Austin Convention Center via covered walkway. Reach East Sixth Street nightlife two blocks away, and explore the picturesque Rainey Street Historic District, less than a mile from the door. Our full-service spa boasts a sauna and steam room, and perks include our rooftop pool overlooking the city. Take in scenic views of the Austin skyline from Embassy Suites Austin Downtown, located next to the Congress Avenue Bridge and Lady Bird Lake. The Austin Convention Center, Warehouse District, Sixth Street, and Second Street shops are less than a mile away. Enjoy our indoor pool, free made-to-order breakfast, and complimentary evening reception. Oversees all Marketing Planning & Execution strategies for a cluster of hotels in a specific market. Accountable for the development, management, execution and measurement of all aspects of the marketing/branding strategies to include, but not limited to: Positioning, Marketing Budgets, Social Media, Websites, Advertising, Collateral, and Content. All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives. This role requires regular interaction with the teams at each hotel in the cluster, including but not limited to: Director of Sales, Director of Revenue Management, Director of Finance, Director of Food & Beverage, and Director of Spa (where applicable). Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning. This individual encompasses the following skillsets:

  • Omni-Channel Marketing Strategy
  • Storytelling from Data
  • Ability to Engage Others / Presentation Skills
  • Project Management
  • Agency Management
  • Leadership & People Management Keys to Success:
    • Builds a close alignment with on-property, managed marketing, and brand marketing teams.
    • Successfully develops and executes the strategic and tactical elements of the annual marketing plan and iterative commercial need.
    • Strong project management skills, with the ability to prioritize multiple projects at once.
    • Serves as a marketing evangelist - helping to educate property leaders and owners on marketing strategies, tactics, and results (both at a property and enterprise level)
    • A passion for learning and staying on the cutting edge of new digital strategies, trends and technologies. This may include attending related trade/business events, conferences and workshops.
    • Highly adaptable to seasonality and shifting priorities ESSENTIAL FUNCTIONS Marketing and eCommerce Planning & Strategy
      • Branding & Positioning: Establishes all messaging, positioning and marketing strategies, understanding the impact to business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
      • Plan & Budget : Develops strategic marketing plans and establish annual marketing budgets. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
      • B2B Sales & Catering Marketing Support: Collaborates with the sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia. Liaison with C&E (Catering & Events) Teams to support menu design and B2B marketing efforts for local and group catering.
      • On-Property Experiences: Works alongside operations to develop the strategic directon of curated on-property experiences and activations.
      • Market Research: conducts market-level research, such as SWOT analysis, competive set studies, and paid marketing surveys to test current and/or new service levels and product concepts.
      • Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3 rd Party Sites, Digital & Print Advertising, On-Property & In-Room Collateral, and Sales Tools.
      • Agency Management: Responsible for the agency vetting process, agency relationship / management, and ensuring agency alignment to the wider strategic plan and goals. Agencies may include a social media agency, creative agency, PR agency, and/or media buying agency.
      • Reporting : Works closely with Revenue Management to utilize data to make strategic decisions focused on optimizing performance.
      • Partnerships:
        • Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Managed Marketing Support Team, Regional Leaders, and the eCommerce Consulting Group (ECG). External Partnerships : Identifies partnership/sponsorship opportunities for joint outreach that align to positioning. SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY
          • Extensive knowledge of marketing communication mediums to include but not limited to traditional, digital, and social channels.
          • Ability to perform critical analysis and to manage extensive amounts of information.
          • Excellent written skills sufficient to produce internal/external sales and marketing communication
          • Excellent presentation skills.
          • Ability to effectively navigate the enterprise and communicate with department heads, executive committee members, hotel staff and corporate leaders.
          • Ability to manage multiple projects and achieve deadlines
          • Media buying experience, both traditional and digital.
          • Software/Program Skills/Knowledge:
            • Microsoft Office (Word, Power Point, Excel & Outlook)
            • Social Sites and other applications
            • CMS platforms
            • Digital analytics QUALIFICATION STANDARDS Education:
              • Bachelor's Degree required
                • Emphasis in marketing and/or public relations preferred
                • Masters degree preferred, but not required . Experience:
                  --
                  • 7+ years of combined marketing, advertising, and/or ecommerce marketing experience
                  • Prior experience analyzing marketing and eCommerce reports is required
                  • Prior hotel/travel industry experience preferred, but not required Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
                    • Hospitality - We're passionate about delivering exceptional guest experiences.
                    • Integrity - We do the right thing, all the time.
                    • Leadership - We're leaders in our industry and in our communities.
                    • Teamwork - We're team players in everything we do.
                    • Ownership - We're the owners of our actions and decisions.
                    • Now - We operate with a sense of urgency and discipline In addition, we look for the demonstration of the following key attributes:
                      • Quality
                      • Productivity
                      • Customer Focus What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! What is a trip you're looking forward to? 0:21 One trip that I'm looking so much forward to taking soon is to go to the Big Island Hawaii and exercise my right to enjoy the great island. One good thing about being a Team Member of Hilton is to utilize what we call our Go Hilton benefits that gives us discount at our varying hotels. So I look forward to utilizing that, to go and enjoy and be refreshed to come back and shine the warmth and light across the...

Keywords: Hilton Worldwide, Inc., Austin , Area Senior Marketing Manager - Hilton Austin and Embassy Suites Austin, Executive , Austin, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Assistant Salon Manager - Parmer McNeil Plaza
Description: Assistant Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let--s talk Maybe you--re a stylist who wants more
Company: Great Clips
Location: Driftwood
Posted on: 04/17/2021

Assistant Salon Manager - Stillhouse Plaza
Description: Assistant Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let--s talk Maybe you--re a stylist who wants more
Company: Great Clips
Location: Salado
Posted on: 04/17/2021

Assistant Salon Manager - Stassney Heights
Description: Assistant Salon ManagerGot shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let's talk Maybe you're a stylist who wants more responsibility,
Company: Great Clips
Location: Austin
Posted on: 04/17/2021


Licensed Health Insurance Agent - Cutting Edge Lead Management Platform
Description: Assurance, a Prudential company, is hiring Under 65 Health Insurance Sales Agents in your city. If you're already a Licensed Insurance Agent have a Residential Insurance License, we want to hear from (more...)
Company: ASSURANCE Independent Agents
Location: Burnet
Posted on: 04/17/2021

Service Manager
Description: We are seeking a skilled Service Manager with at least 5 years of experience in Restaurant Management in a full service environment. We are a HIGH VOLUME JAPANESE RESTAURANT. Manager must be VERY
Company: Cho Sushi Japanese Fusion-Steiner Ranch
Location: Austin
Posted on: 04/17/2021

Licensed Health Insurance Agent - Cutting Edge Lead Management Platform
Description: Assurance, a Prudential company, is hiring Under 65 Health Insurance Sales Agents in your city. If you're already a Licensed Insurance Agent have a Residential Insurance License, we want to hear from (more...)
Company: ASSURANCE Independent Agents
Location: Lockhart
Posted on: 04/17/2021

Med Surg RN Manager
Description: JOB SUMMARYThe Manager, Nursing Registered Nurse RN 1 is responsible for creating and sustaining a healthy work environment for assigned nursing and unit-based personnel which fosters excellent professional (more...)
Company: Baylor Scott & White Health
Location: Taylor
Posted on: 04/17/2021

Salon Manager - Escarpment Village
Description: Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to hire and support other stylists Then let's talk Maybe you're a stylist who wants more responsibility,
Company: Great Clips
Location: Manor
Posted on: 04/17/2021

Registered Nurse Case Manager Market Float PRN
Description: Description SHIFT: PRN br SCHEDULE: PRN/Per Diem br br br Do you have the career opportunities as a Registered Nurse Case Manager-you want in your current role We have an exciting opportunity (more...)
Company: St. David's Medical Center
Location: Austin
Posted on: 04/17/2021

Asst. Manager w/Bartending or Serving available PT-FT $500 Signing Bonus!
Description: Satellite is a New American restaurant with splashes of Mediterranean influence, located in the rapidly growing Circle C Ranch Slaughter Escarpment . Our goal is to provide professionalism an upscale (more...)
Company: Satellite...Eat. Drink. Orbit.
Location: Austin
Posted on: 04/17/2021

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Austin RSS job feeds