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Director of Amazon

Company: Perfect Keto
Location: Austin
Posted on: April 10, 2021

Job Description:

Job Overview

This position will report directly to the VP of Marketing. Come join one of the most talented teams in the health space and work with a crew of badasses.

Candidates should be comfortable digging into spreadsheets, have an understanding of ad platforms, and a good understanding of ROI and how to run and structure promotional campaigns. Amazon experience is a must.

WHY PERFECT KETO?

70% of Americans are overweight, 50% are managing at least one chronic disease and on prescription medications, and over 40% have diabetes or prediabetes. The problem isn't that people are lazy, it's that our food system is making them sick.

Big Food is killing people because all they care about are profits for their shareholders. They produce garbage products and put billions into marketing the status quo and confusing consumers so they buy cheap mass-manufactured ingredients that are engineered to hijack your biology. We're here to take them on. But not just them.

The vast majority of hot new "better for you" brands are just as evil. They masquerade as healthy, but they're not. Maybe they don't use the same artificial and chemical ingredients as some of the old guys, but it doesn't mean they are healthy. They are still refining sugars, grains, and seed oils and combining them with fillers and additives you don't need all while trying to tell you it's a health food.

A ketogenic diet is an incredible tool to help people reverse their ills, but only if done correctly. No more chugging butter and slamming bacon endlessly. We want to help people be healthy, so we make products, education, and a platform that makes it easy.

We're here to stand up for those who don't have the time to make informed decisions. We're obsessed with providing value to the world by helping other people on their journey to be healthy. We want to create a bridge for people who are eating a Standard American Diet and help them replace the junk they are eating on the way to eating real food sourced locally.

This isn't an easy fight, but it's one we choose with pride. Are you ready to fight with us?

(Even though this sounds serious, we love to have fun while we do all of this ass-kicking. We just get a little fired up sometimes! )

Reports to VP, Growth Marketing

WORK ENVIRONMENT

You'll be working with several of the titans and thought-leaders in eCommerce and Growth Marketing. The environment will be dynamite for intensive learning and the goal will be that you will have all the skills and experience to run our Amazon growth strategy and make it the driving force for company growth.

Responsibilities And Duties

  • Ownership of Amazon media strategy and execution
    • Oversee media execution including set-up, maintenance, optimization, and reporting within AMG/AMS and other eCommerce channels for both evergreen and promotional/seasonal campaigns across creative, ad placement, targeting, keywords, and other tactics
    • Manage ads (display, video, text, etc.) within AMG/AMS platforms
    • Implement and track listing optimization strategies and execution for growth
    • New product launch schedule- strategies and execution with revenue targets
    • Re-launch, re-rank schedule and strategies for increasing revenue
    • Ongoing improvement and of launch and relaunch strategies to reflect the changing competitive landscape on Amazon
    • Team Management
      • Manage Virtual Assistants and leverage them for ongoing projects and daily tasks.
        • Case log on amazon for any and all issues relating to the SC account
        • Strategy for discounts, coupons, daily deals, prime deals, and other similar opportunities
        • Implement A/B testing - conduct frequent tests to uncover areas of opportunity and growth
        • Monitor health dashboard daily and adjust strategies as appropriate
        • Provide regular updates about amazon to the rest of the organization
        • Prepare, review, and/or analyze business reports, and use the information to identify areas of improvement (e.g., sales, reviews, safety).

          Requirements

          Qualifications
          • Understanding and ability to navigate Amazon's systems within Seller and Vendor central accounts
          • Experience with Amazon Marketing Services (AMS & AMG)
          • Experience with eBay, Jet, Walmart and other eCommerce partner platforms
          • Experience with keyword research and search engine optimization concepts
          • Experience with Adwords, FB Ads, or other digital advertising channels
          • SQL Database experience desired but not required
          • Experience with Amazon Seller Central and Vendor Central
          • Independent thinker with the ability to problem-solve, think strategically, and manage a team to execute
          • Willingness to take ownership and accountability for the success of the company
          • Higher education in marketing, business, or a related field, or equivalent experience is a plus

            Required Skills And Abilities
            • Hands-on experience with the suite of Amazon and partner portals and tools
              • G-Suite
              • Seller Central
              • Seller Support
              • Vendor Central
              • Vendor Support
              • AMS
              • AMG
              • Kindle
              • Research tools
              • Facebook Ads
              • Email Marketing Software
              • Jungle Scout - Healium 10
              • ManyChart

                Benefits

                How can we help other people be healthy if we don't take care of ourselves?

                We don't spend crazy amounts of money on luxurious pinball machines and fancy offices (who works at those anymore anyway?) and instead invest into the things we think can help make you a better human.

                Salary We pay top of the market because we want the best people in our company.

                Office Hours You design your own workday. Work whenever you want, from wherever you want.

                --------- Vacation & Holidays We have a strict two-week minimum of vacation taken per year, and anything over that is unlimited and up to you. Take any holiday you want, but also feel free to work on any holiday you want.

                Health insurance We offer medical insurance coverage options. We also provide no-cost dental and vision coverage for all employees.

                401k Plan We offer a 401k plan so you can tuck away your hard-earned cash tax-free.

                Nutrition You get a monthly budget to invest in getting fresh food locally.

                Fitness You get a monthly budget to invest in a gym membership, personal trainer, yoga classes, and anything else that helps you increase your physical fitness.

                Books You get a free Kindle and four books per month.

                Meditation We cover any app or class you use to improve your meditation consistency.

                Continued Learning We cover anything that increases your work skills and provides a monthly budget for developing any personal skills you desire. Do you want to learn Spanish? How to do pottery? We have you covered.

                --------- Free product You need to be able to brag about how awesome Perfect Keto products are, so team members get free products for their personal use.

                ------ Retreats Having fun is one of our core values. Join us on our all expenses paid retreats to fantastic locations.

                Parental Leave Take the time you need to take care of your baby and yourself. Work will be there when you come back.

Keywords: Perfect Keto, Austin , Director of Amazon, Executive , Austin, Texas

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