Senior Manager of Acquisition Marketing

Company: Outdoor Voices
Location: Austin
Posted on: April 9, 2021

Job Description:

Outdoor Voices is looking for a Senior Manager of Acquisition Marketing to join our team. In this role, you'll drive growth by leading the strategy and execution of campaigns across our digital and offline acquisition channels. Responsibilities:

• Plan, develop and manage acquisition marketing strategies for OV that build a foundation for long-term growth
• Oversee digital marketing agencies for SEM and Paid Social campaigns
• Collaborate with Brand and Creative teams on asset development for performance campaigns, and work closely with CRM, eCommerce, and Retail cross-functional partners
• Utilize data-driven methodology, analysis, and measurement to improve the effectiveness and efficiency of our performance channels
• Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
• Lead QBRs and strategic documents that highlight learnings from our media investments Qualifications:
  • 6+ years experience in acquisition marketing and performance/growth marketing with direct oversight of SEM, display, retargeting, paid social, and funnel optimization
  • Track record of growing marketing investment on a measurable basis at scale
  • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Experience efficiently scaling both digital (e.g. SEM, Display, Paid Social, Affiliate) and offline (e.g. TV, podcasts, direct mail, out-of-home) marketing channels
  • Strong communication and presentation skills with the ability to clearly present results and insights to a variety of audiences

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