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Customer Insights + Lifecycle Manager

Company: JBCconnect - Creative TechNology Talent
Location: Austin
Posted on: April 6, 2021

Job Description:

-- Customer Insights + Lifecycle Manager Jobs in Austin NY - Analytics Job Recruiters

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      • Login Customer Insights + Lifecycle Manager Austin , NY 78701 Posted: 03/04/2021 Job Category: Analytics Job Number: 168435 Job Description Title: Customer Insights + Lifecycle Manager
        Company Description: emerging lifestyle DTC/e-commerce brand
        Location: Austin, TX - will offer relocation assistance!

        Key Responsibilities:
        - Understand the brand' s customer on a deep level and bring those insights to all departments across the company.
        - Own all customer insight channels including - Focus, Survey, Product Reviews, and Behavioral Data Analysis.
        - Own persona mapping to ensure customer base is segmented effectively for targeted marketing.
        - Create two-way flow of actionable insights from customer to company.
        - Help other teams answer their questions about the customer.
        - Seek and synthesize insights to deliver back to various teams.
        - Work with Marketing to develop and deploy campaigns that help nurture customers to loyalty.
        - Continuously test, monitor, and report out on CLM program performance monthly.
        - Interpret data to drive campaign optimization.
        - Develop persona mapping in conjunction with the Brand Marketing and Data teams.
        - Study the behavior and key moments in the lifecycle of our most loyal customers, present conclusions and actionable insights, work with Marketing to launch new initiatives to affect new customer behavior.
        - Create better program for two-way flow of information from customer insights channels to teams.
        - Develop a marketing strategy to get first-time holiday buyers to 2x.
        - Research, project manage, test, and execute an effective Loyalty program.

        Position Requirements:
        - Bachelor' s degree in Marketing, Economics, Mathematics, or Statistics preferred.
        - Min. of 5+ years of direct insights and data analytics experience within a DTC/e-commerce setting ideally within fashion.
        - Ideally have a background in marketing in online retail and/or e-commerce.
        - Experience mining data to understand customer behaviors.
        - Experience developing marketing campaigns.
        - Strong understanding of customer lifetime value and experience with customer lifecycle management.
        - Can easily sit with both Brand Marketing and Data teams.
        - Works cross-functionally with Performance Marketing, E-Commerce, and Data.
        - Experience with A/B testing, messaging, and post-campaign analysis.
        - Previous experience working for a startup DTC/e-commerce brand company is a plus!

        Compensation Package:
        - Competitive Salary Base
        - Excellent Health Insurance Plans
        - Generous Paid Time Off
        - Observed Company Holidays
        - Remote WFH Flexibility
        - Relocation Assistance
        - Free Products + Discounts
        - Excellent Corporate Culture JBCconnect is a full service creative technology talent agency, bringing exceptional talent from the advertising, media, marketing, public relations, technology and creative industries to the world's most innovative agencies and tech-forward companies. Follow along on LinkedIn , Facebook , Twitter , Instagram and Glassdoor for more updates! Apply Now: Apply Online Continue with LinikedIn Continue with Facebook Continue with Twitter Apply Later Send an email reminder to: Email Address Share This Job:Login to save this search and get notified of similar positions. Apply Online Apply with LinkedIn Apply with Facebook Apply with Twitter Send an email reminder to: Email Address Share This Job: Related Jobs: There are currently no related jobs. Please sign up for Job--Alerts . Login to save this search and get notified of similar positions. Call Us (212) 355-3197 Follow Us On Facebook On Twitter On Linked In On Instagram Privacy Policy RECENT JOB POSTINGS Copywriter Freelance Integrated Producer Account Manager - Social Freelance Production Artist - Ooh Director Social Media & Corporate Communications Ui/ux Designer
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Keywords: JBCconnect - Creative TechNology Talent, Austin , Customer Insights + Lifecycle Manager, Executive , Austin, Texas

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