Customer Insights + Lifecycle Manager
Company: JBCconnect - Creative TechNology Talent
Location: Austin
Posted on: April 6, 2021
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Job Description:
-- Customer Insights + Lifecycle Manager Jobs in Austin NY -
Analytics Job Recruiters
Company Description: emerging lifestyle DTC/e-commerce brand
Location: Austin, TX - will offer relocation assistance!
Key Responsibilities:
- Understand the brand' s customer on a deep level and bring those
insights to all departments across the company.
- Own all customer insight channels including - Focus, Survey,
Product Reviews, and Behavioral Data Analysis.
- Own persona mapping to ensure customer base is segmented
effectively for targeted marketing.
- Create two-way flow of actionable insights from customer to
company.
- Help other teams answer their questions about the customer.
- Seek and synthesize insights to deliver back to various
teams.
- Work with Marketing to develop and deploy campaigns that help
nurture customers to loyalty.
- Continuously test, monitor, and report out on CLM program
performance monthly.
- Interpret data to drive campaign optimization.
- Develop persona mapping in conjunction with the Brand Marketing
and Data teams.
- Study the behavior and key moments in the lifecycle of our most
loyal customers, present conclusions and actionable insights, work
with Marketing to launch new initiatives to affect new customer
behavior.
- Create better program for two-way flow of information from
customer insights channels to teams.
- Develop a marketing strategy to get first-time holiday buyers to
2x.
- Research, project manage, test, and execute an effective Loyalty
program.
Position Requirements:
- Bachelor' s degree in Marketing, Economics, Mathematics, or
Statistics preferred.
- Min. of 5+ years of direct insights and data analytics experience
within a DTC/e-commerce setting ideally within fashion.
- Ideally have a background in marketing in online retail and/or
e-commerce.
- Experience mining data to understand customer behaviors.
- Experience developing marketing campaigns.
- Strong understanding of customer lifetime value and experience
with customer lifecycle management.
- Can easily sit with both Brand Marketing and Data teams.
- Works cross-functionally with Performance Marketing, E-Commerce,
and Data.
- Experience with A/B testing, messaging, and post-campaign
analysis.
- Previous experience working for a startup DTC/e-commerce brand
company is a plus!
Compensation Package:
- Competitive Salary Base
- Excellent Health Insurance Plans
- Generous Paid Time Off
- Observed Company Holidays
- Remote WFH Flexibility
- Relocation Assistance
- Free Products + Discounts
- Excellent Corporate Culture JBCconnect is a full service creative
technology talent agency, bringing exceptional talent from the
advertising, media, marketing, public relations, technology and
creative industries to the world's most innovative agencies and
tech-forward companies. Follow along on LinkedIn , Facebook ,
Twitter , Instagram and Glassdoor for more updates! Apply Now:
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Keywords: JBCconnect - Creative TechNology Talent, Austin , Customer Insights + Lifecycle Manager, Executive , Austin, Texas
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