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Retention Marketing Manager

Company: growthbuster
Location: Austin
Posted on: April 6, 2021

Job Description:

Growthbuster is looking for an enthusiastic self-starter who will drive increased customer retention and online sales for our brand partners primarily focused on email, SMS, and subscription. They will track and report on key metrics on a weekly and monthly basis, and share insights and recommendations on strategy optimizations with the internal and external teams.

This role reports to the CEO.

Responsibilities

  • Develop and implement retention programs for Growthbuster's brand partners
  • Implement flows that roadmap various trigger-based customer journeys across multiple channels
  • Develop new segmentation and targeting strategies based on customer data across email and SMS
  • A/B testing & experimentation, toward gathering contextual data sets to help optimize future strategy
  • Ideating evergreen & seasonal content thematics for our client editorial calendars, including promotions and campaigns
  • Project manage creative deliverables, that connect to our client strategies, campaigns and flows including photography, design & GIF creative outputs
  • Client-facing communications, including project updates, weekly project reporting and initiatives requiring client feedback/approval
  • Measure and report key growth and retention metrics across multiple channels

    Requirements
    • 3-4+ years of email, retention, and/or performance marketing, preferably in the CPG industry
    • Excellent direct response copywriting skills
    • Strong understanding of email KPIs, segments, and list building
    • Experience using Klaviyo and Postscript (a must)
    • Experience using Privy, ReCharge, or similar tech (a plus)
    • Experience using post-purchase surveys (a plus)
    • Strong reporting and dashboard capabilities
    • Strong project management and time management skills
    • A basic understanding of visual creativity that converts
    • Team player who can also thrive independently while remote

      Benefits
      • 100% Employer-Sponsored Health Insurance
      • Dental Insurance
      • Vision Insurance
      • Phone & Wifi Allowance
      • Paid Vacation / Time Off
      • Continuing Education Resources Available (BOOKS!)
      • 100% Remote (Covid Protocols and Prevention Applies*)

Keywords: growthbuster, Austin , Retention Marketing Manager, Executive , Austin, Texas

Click here to apply!

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