Performance Marketing Manager

Company: Brightwheel
Location: Austin
Posted on: February 22, 2021

Job Description:

Austin, San Francisco, Denver, or Remote (US only) / Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel's mission is to transform early education for every teacher, child, and parent ---by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $100 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families. Our Team Based in San Francisco, Denver, and Austin, along with fully remote team members, our team is passionate, talented, and customer-focused. Our exceptional investor group includes Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, and Mark Cuban.-- We believe that everyone-from our employees to the students, teachers, and administrators we serve- should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. Who You Are: Brightwheel is seeking a data-driven, results-oriented performance marketer who will own our paid advertising channel strategy and execution. The ideal candidate will have deep channel expertise, enjoy diving into data to analyze performance and gather insights, and work cross-functionally to drive customer acquisition and ROI to meet our business goals. All brightwheel team members must demonstrate strengths in our core values: Ownership, Empathy, Learning & Results.-- What you'll do

• Own the strategy, execution, and tracking of paid channels (e.g., SEM, social, remarketing, display, affiliates) to drive marketing performance in line with budget--
• Manage vendors/agency to launch and optimize campaigns, allocate resources based on performance, and achieve goals and ROI targets--
• Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, LTV, and other channel metrics--
• Collaborate with internal marketing team to ensure brand-aligned messaging, improve lead quality, and drive customer acquisition, conversion, and awareness--
• Support channel forecasting and budgeting to meet growth and ROI targets Qualifications, Skills, & Abilities
  • 5+ years of experience in marketing, with 3+ years in performance/digital marketing roles in B2B organizations
  • Experience with managing SEM/PPC and Facebook ad campaigns--
  • Detailed knowledge and understanding of performance marketing strategies, tactics, and tools
  • Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, SEM)
  • Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders
  • Track record of consistently delivering excellent results in a fast-paced environment
  • Growth mindset with results-driven approach to work (testing, measuring, iterating) Brightwheel is proud to celebrate diversity and is committed to building an inclusive workplace regardless of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

Keywords: Brightwheel, Austin , Performance Marketing Manager, Executive , Austin, Texas