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Director of Marketing

Company: Volusion
Location: Austin
Posted on: February 23, 2021

Job Description:

Volusion powers thousands of ecommerce sites - from fledgling entrepreneurs like local artists selling handmade goods to mid market businesses processing millions of dollars in online sales every year. If you're a creative professional that has a passion for driving change and you want to better the world with your ideas, we want to hear from you! The rundown: As the Director of Marketing at Volusion, you will be responsible for the marketing architecture, successful creation and roll-out of specific Demand Gen programs and recommendations on the Martech tools to accomplish objectives. You will collaborate with the Content, Creative, Product and Sales teams and other stakeholders to fill the pipeline with qualified leads that turn into revenue. Volusion is committed to ABM, to attract and nurture key prospects. An in-depth understanding of customer-centric architecture is crucial. In this role, you must be able to get inside the minds of the buyers to facilitate authentic conversations and timely promotions that move buyers through the funnel with greater velocity and precision. You will explicitly be responsible for ensuring that the Sales team is best equipped to win in the marketplace by messaging the product capabilities, value propositions into persuasive sales conversations that lead to closed business. It is expected that you will be a contributing member of the creative process working with the Creative and Content teams. In addition, you will influence the strategy and daily work for an inside Sales team. You will:

  • Design, plan, manage, and optimize integrated digital campaigns across multiple channels (SEM, Email, Display Media, Native, Social, Video, Webinars, and Events) to generate a pipeline for our Sales team.
  • Collaborate with internal stakeholders of our digital properties to ensure efficient and effective inbound lead workflows
  • Monitor and report campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, sales pipeline, and revenue
  • Create effective nurture programs to improve conversion rates from leads to opportunities--
  • Work closely with the Vice President of Revenue for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
  • Collaborate with Content Marketing and Product organizations to define product positioning that differentiates Volusion in the marketplace
  • Recommend Martech tools that can drive improved results
  • Oversee vendor/agency selection and contracts as needed, and own all agency relationships
  • Recruit and hire a team of demand generation specialists as marketing efforts (and results) scale We are looking for someone with:
    • Bachelor's degree from four-year college or university or equivalent experience
    • Demonstrable skills in mapping buyers journey into an actionable plan to drive revenue
    • Understand the inputs, reports, adjustment and capabilities of marketing automation platforms
    • Understand and recommend additions or deletions to the Martech stack
    • Understand lead scoring, MQL/SQL handoffs and data entry of CRM systems
    • Capable of data cleansing, list creation and managing diverse systems of data
    • Data-driven mind set that drives open dialog and debate
    • Analytical skills to measure and track campaign effectiveness, with the ability to innovate and iterate to focus on the most effective mechanisms
    • Experience as an individual contributor or manager who can catch the vision, drive success, and be self managed
    • Excellent people and management skills to interact with colleagues, cross-functional teams, and customers
    • Experience in a SaaS marketing role preferred; Experience in the E-commerce industry is a major advantage Who is also the embodiment of our culture code (we hope you are nodding in agreement as you flip through it!):
      • Humble: Have humility and be respectful; no egos allowed.
      • Adaptable: Willing to fill any role, anytime. Going above/beyond the call of duty.
      • Transparent: Open and honest to self and others.
      • Founders: Think big, go fast and solve for the customer.
      • Competitive Compensation Packages
      • 401(k) with Company Matching
      • Medical, Dental, Vision, and Voluntary Life Insurance
      • Flexible Paid Time Off
      • Birthday Off
      • Remote Work Flexibility
      • Professional Development Opportunities for Career and Skills Advancement
      • Work from Home Tips
      • Robust Peer Recognition Program
      • Virtual Events: Trivia, Monthly Bingo, Scavenger Hunts, Back to School Day
      • Virtual Wellness Lunch & Learns
      • Giving Back to the Community Initiatives: Created signs for Healthcare Heroes and Easy Tiger Bread Drive How did you hear about this job? If current employee please list their name. --*

Keywords: Volusion, Austin , Director of Marketing, Executive , Austin, Texas

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