Director Of Paid Search (SEM)
Company: Intellibright
Location: Austin
Posted on: February 23, 2021
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Job Description:
Intellibright, an Inc. 5000 Fastest Growing Company (#112 -
Advertising & Marketing) and Google Premier Agency (Top 3% of all
Google Partners), is looking for a Director of Paid Search (SEM)
with the ability to drive high quality leads that convert to
profitable sales through paid search. The ideal candidate will
leverage business process, analytics, campaign optimization,
ongoing testing, and client sales data to achieve strong results.
Your team building experience will be critical to the continued
growth and development of the team. This hire will report to the
COO and serve on the Leadership Team.Intellibright specializes in
Pay Per Sale Internet Marketing. Basically, we pay all the costs
and are compensated on sales from the leads we generate online (no
ecommerce). We love our business model and so do our clients, many
of whom are generating $100M+ in annual revenue.So how's business?
We're experiencing highly accelerated growth which propelled us to
#1189 of the Inc. 5000 Fastest Growing Companies for 2020. We have
the top floor of a West Lake office building with a huge outdoor
covered deck overlooking the hill country with free parking in our
dedicated underground garage. Currently, we're all working remotely
and will exercise extreme caution before returning to the
office.Why is this a dream job? We don't have a culture of last
minute requests or fire drills. Generally, things are planned out
in advance. Imagine a business model where the client gives you the
authority to increase revenue and achieve their goals without
micro-management and limited oversight. We promise our clients
results and they promise us they will let us do what we need in
order to achieve those results.Now, that's not to say this won't be
a challenge. We have amazing clients, who trust that we'll deliver
on all web and marketing initiatives. Our superstar candidate is a
proven results-focused leader, highly organized, self-driven, and
passionate about growing our clients' businesses through digital
initiatives.RESPONSIBILITIES* Leadership: develop our internal
marketing talent, create processes around ppc management, and
recruit A+ talent as we grow your team.* Ownership of SEM
performance: cost-effectively drive increasing volumes of
leads/sales/revenue through paid search in a variety of
industries.* Performance: develop strategies/roadmaps to deliver on
client ROI and ROAS goals.* Analytics: drive the development of
automated ROI and ROAS reporting using client sales data feeds and
Google Big Query* KPI/OKR Management: drive what really matters and
be a transparent leader, highlighting successes and opportunities
along the way through regular and insightful reporting.* Budgeting:
lead acquisition through various campaigns with a detailed eye for
CPA goals.* Partnership: contribute to broader discussions around
our business model, core services and how we can drive towards our
clients' goals.* Knowledge: stay up-to-date with relevant digital
and internet marketing trends.REQUIREMENTS* 6+ years of SEM
campaign management; client management experience preferred* 6+
years of Google Ads/Analytics, Excel, and G-Suite software
experience* 6+ years managing Google and/or Bing Ads;
Facebook/LinkedIn/Youtube a PLUS* 3+ years of direct management
experience, hiring and developing talent* Expert in translating
analytics and reporting into actionable insights* A strong working
knowledge of Internet Marketing including SEO, SEM, and CRO* A
strong process leader who can A/B test campaign effectiveness and
focus on ROAS* Experience at a fast-growth company with success
taking on high-impact responsibilities* Experience with managing
tasks in a centralized task management software like Trello*
Working knowledge of various tracking tools and being able to
confirm data legitimacy* Experience with technical implementations
and strong technical skills a major plus* Highly innovative,
self-directed and able to deal well with ambiguous problems*
Ability to prioritize and execute multiple projects within
established time frames* Ability to communicate technical topics
with business audiences.BENEFITS* Competitive base salary
($100k-120k DOE) + equity* 100% Medical/Dental/Vision Benefits*
Cool, fun office with huge covered deck overlooking the hill
country (we're all remote now until it's safe)* Kitchen stocked
with a variety of free drinks and healthy snacks* Healthy work/life
balance* Bi-Weekly team lunches at great places like Sway, Haru,
Loro, Ramen Tatsuya, Perry's* High profile clients in a variety of
industries with long-term contracts* Stability of 11 year old
profitable company* Get in on the ground floor of this Inc. 5000
Fastest Growing Company* Be a key element of success in a
disruptive model for the industryApply directly at:
https://apply.workable.com/intellibright/j/DC62BBDA90/apply/
Keywords: Intellibright, Austin , Director Of Paid Search (SEM), Executive , Austin, Texas
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