Senior Manager, CRM and Lifecycle Marketing

Company: Fivestars
Location: Austin
Posted on: February 22, 2021

Job Description:

Senior Manager, CRM and Lifecycle Marketing Senior Manager, CRM and Lifecycle Marketing Fivestars is America's largest local commerce network, driving over $3 billion of sales and 100 million transactions annually. Our mission is to help businesses and communities thrive by turning every transaction into a relationship. We offer an all-in-one payments, loyalty and marketing automation platform that brings more customers to local businesses. Founded in 2011, Fivestars is backed by Lightspeed, DCM, Menlo Ventures, HarbourVest, and others. Together, let's #LoveLocal. Fivestars seeks a Senior Manager to lead the CRM and Lifecycle Marketing team. This role sits within the Product Marketing organization, and owns both our merchant and consumer messaging channels. You will collaborate on the product roadmap and design scalable communication programs in order to increase user engagement, retention, and lifetime value. We are looking for a leader with a strong background in data, analytics, and lifecycle marketing to look at our merchant and consumer engagement efforts and own the strategy and execution to enhance these relationships through email, text, push, and in-product automated communications.-- What you'll be doing:

• Lead the development and execution of CRM communications that will drive product adoption, retention, and upsell.
• Collaborate with Analytics and Research to analyze user behaviors, and work with Operations and Product Marketing to iterate and optimize our user journeys.
• Partner with Data Engineering and Product to develop the marketing data roadmap and requirements to further enable real-time, personalized automated communications.
• Manage Fivestars email infrastructure and monitor blacklists, unsubscribes, churn, deliverability and other related metrics to protect the health of the database
• Lead the relationship with Marketo, Braze, and other martech partners to optimize existing tools and assess new needs.
• Manage a Marketing Operations Manager to efficiently execute CRM campaigns and report on business results. Desired Skills and Experience:
  • 7+ years of experience with at least 4 years in a CRM role
  • Deep experience with email and marketing automation platforms (e.g. MailChimp, Marketo, Salesforce Marketing Cloud) and expert understanding of the drivers of email delivery
  • Experience managing large-scale communication programs (e.g. 100,000 to millions of users)
  • Proficiency with SQL--
  • Experience with mobile app push communications strongly preferred
  • Strong problem solving and strategic thinking skills
  • Team leadership experience a plus
  • Familiarity with GDPR, CCPA, and TCPA a plus
  • Solid copy writer with excellent attention to detail--
  • Results-focused with a passion for exceeding measurable targets-- Fivestars provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Fivestars complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Fivestars are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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