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Director Strategic Marketing

Company: The Alpine Group
Location: Austin
Posted on: February 22, 2021

Job Description:

View a brief video about this opening: https://vimeo.com/501847600Strategic challenge. Positive corporate culture.A high-growth Biotech is expanding their commercial organization and adding a Senior Director to their Global Marketing team. This well-established company grew revenue 22% in 2020 and now has over 1200 employees operating globally. They develop innovative solutions for clinical diagnostic and research applications, and their products include instruments, software and reagents. They offer a wide range of assays for infectious diseases, blood culture, women's health and GI conditions, and much of their growth in 2020 was fueled by the development of a novel antigen test for COVID-19. This growth has allowed for expansion of their R&D and commercial activities, and their teams have unusually strong collaboration and culture. If you are seeking a strategic challenge in a dynamic, high-growth Biotech organization this could be the opportunity for you.The RoleThe Senior Director will lead a team of five Marketing Managers responsible for global marketing of the entire portfolio, including products sold to clinical diagnostic labs as well as research institutions. Your team will be responsible for a blend of pipeline planning, downstream marketing and lifecycle management, with a particular focus on marketing molecular diagnostic tests. You will work closely with the dedicated upstream marketing team to take new products and move them into the launch planning phase and through the global commercialization process. Specific duties will include market segmentation, product positioning, messaging, forecasting and performance tracking. A significant part of the assignment is to work with Regional Marketing counterparts around the world to help them adapt global plans to their own unique markets. You will assist them in marketing communications, trade show planning, sales training, and advocate development among Key Opinion Leaders in the lab industry in each region. This is a broadly defined global marketing role in a mid-size organization without the extended teams often associated with large, Fortune 500 organizations, so you will "wear many hats" in this assignment. Overnight travel is projected at 20-30%. Qualifications* 10+ years of work experience in the Biotech industry, including 7+ years of marketing in the in vitro diagnostics segment* Bachelor's degree or better in the Life Sciences is required; an MBA or other advanced degree is preferred* Strong technical skills and understanding of the tools and techniques used in Molecular Diagnostics* A blend of upstream product planning and downstream marketing, including evidence of success product launch experienceAn industry-leading compensation package for this position includes a highly competitive base salary, an annual bonus based on company and individual performance, and a generous equity package. An award-winning benefits package is also provided.This position will be based in the Austin, TX area when pandemic related restrictions are lifted; financial assistance is available for relocation support.This is an opportunity to leverage your technical experience and leadership skills for something more than a simple paycheck. If this sounds like the type of environment you are seeking at this point in your career, and if your background meets these qualifications, please apply.

Keywords: The Alpine Group, Austin , Director Strategic Marketing, Executive , Austin, Texas

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