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Global Product Manager, ICM

Company: Abbott Laboratories
Location: Austin
Posted on: February 22, 2021

Job Description:

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countriesJOB DESCRIPTION:A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.--Our location in Austin, TX currently has an opportunity for a Global Product Manager, ICM. Abbott Cardiac Rhythm Management Global Downstream Marketing is looking for a strong leader that wants to make a difference on the ICM team. In this role you will own the commercialized ICM CRM portfolio, drive share acquisition through strategic initiatives, and play an integral role in future product launch execution.WHAT YOU'LL DO--

  • Manage downstream ICM product marketing for the U.S. market in addition to providing marketing strategy, guidance and support to international marketing teams
    • Generate expert level brand, market and competitive analyses
    • Develop annual marketing plans to grow product sales, profit, and share
    • Create and execute marketing campaigns that generate measurable wins
    • Collaborate with global marketing teams to create a unified strategy and cohesive tactical execution plans
    • Work closely with the U.S. Commercial team & Finance to ensure alignment
    • Gain buy-in from commercial leadership and ensure execution of marketing plans
    • Forecast product demand and sales for monthly, quarterly, and annual financial planning
    • Create competitive marketing strategies and tactics that defend and take share
    • Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
    • Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
    • Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution
      • Lead ICM product launches
        • Lead cross-functional teams in the development and execution of product launch plans and key milestones
        • Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
        • Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
        • Identify market entry strategies with the Reimbursement team
        • Develop podium and publication plans with the Clinical team
        • Create market develop plans with global marketing teams
        • Work with education team in developing field and physician training plans and ensure optimal training execution
        • Create and align on the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
        • Forecast launch demand to ensure adequate product supply
        • Develop KOL strategy and create physician champions for the product
        • Collaborate with Public Affairs in deciding and executing appropriate media communications
        • Track and report launch progress to senior leadership and key stakeholders regularlyEDUCATION AND EXPERIENCE YOU'LL BRING--Required--
          • Bachelor's degree
          • Minimum of 4 years in medical device product marketing or 4 years Cardiac Rhythm Management sales + MBA
          • Strong written and verbal communication capabilities required
          • Willing to travel 40%, including extended overnight and global (as the pandemic permits)
          • Must know how to Win Friends & Influence People
          • Must be proactive and results oriented
          • Proficiency with Microsoft Office suite of applicationsPreferred--
            • MBA strongly preferred
            • Class III device product launch experience is strongly preferredDemonstrated leadership, strategic thinking, and analytical skillsWHAT WE OFFERAt Abbott, you can have a good job that can grow into a great career. We offer:--
              • Training and career development, with onboarding programs for new employees and tuition assistance
              • Financial security through competitive compensation, incentives and retirement plans
              • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs--
              • Paid time off
              • 401(k) retirement savings with a generous company match--
              • The stability of a company with a record of strong financial performance and history of being actively involved in local communities--Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.--Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.--JOB FAMILY:Product ManagementDIVISION:CRM Cardiac Rhythm ManagementLOCATION:United States > Texas > Austin : 6300 Bee Cave Rd Building 2, suite 100ADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 50 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf Full time 30970765 About Us Abbott-- is about the power of health. For more than 125 years,-- Abbott-- has been helping people reach their potential - because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions - across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of-- Abbott-- come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at-- Abbott , to see if your talents and career aspirations may fit with our openings. An equal opportunity employer,-- Abbott-- welcomes and encourages diversity in our workforce.

Keywords: Abbott Laboratories, Austin , Global Product Manager, ICM, Executive , Austin, Texas

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