Senior SEO Manager

Company: RVshare
Location: Austin
Posted on: February 20, 2021

Job Description:

About the Role:
This role will be part of the Marketing department of RVshare and will directly report to the VP of Marketing. Our objective is obsessing about our customers and connecting more renters to RV owners across the United States. With the goal in mind that any time someone wants to explore the world, we'll have the right RV/motorhome for them!
Our Marketing values:

• Measure: We measure first, measure always so we know what's having an impact.
• Think 10x; what can you do to grow the business 10x?
• Don't be afraid to fail & experiment; always be open to new challenges. It's more than OK if something you tried fails. You've tried, we'll learn something.
• Share; your knowledge, your wins, your learnings, anything the team can get better from.
• Lead by example; define how we do things, do what you think is best, and hold each other accountable.
  The Senior SEO Manager is responsible for building out a world-class SEO program and driving incremental conversions for both the RV Owners as the Renter side of our business. Your primary responsibility is to seek new ways to improve the product and find ways that drive scalable growth for SEO. This will include working together with our product & engineering team and ensuring that all our integrations are top-notch for SEO.
  Essential Functions and Responsibilities:
  
  • Build and manage a world-class SEO program for RVshare: Orchestrate high-volume, organic search growth.
  • Lead, execute, and project manages a range of initiatives from metadata experiments to architectural site-changes, working closely with technical, content, and product teams.
  • Create and execute a roadmap of initiatives to drive growth in your areas of ownership.
  • Develop and implement new content strategies with our content team.
  • Build and manage a world-class SEO strategy.
  • Work with the content team to develop and implement new content strategies.
  • Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization that impacts conversion.
  • Find, evaluate, and capitalize on SEO expansion opportunities at all levels - must be able to see things others don't and successfully drive growth.
  • Evaluate search demand to identify growth opportunities for our content and product.
  • Manage our authority building efforts: Support the PR & Partnerships team on outreach strategies and link building.
  • Create detailed reports on SEO performance in specific sectors and report on SEO performance throughout the organization.
  • Report internally to teams about performance, tasks, and other factors to help them understand the program and align with their goals.
  • Stay abreast of updates in search engine algorithms, competitive landscape, and the industry to develop winning strategies.
  • Keep abreast of competition, competitive issues, products, and markets for consumer and performance-based marketing and lead generation.
  • Build, Lead, and Manage our marketing analytics infrastructure. Deal with all the reporting requests that will come in from your peers in the company.
    Who We're Looking For:---
    • You have a deep passion for SEO, and you've been working in-house as an SEO Manager for 4-6 years.
    • Experience working with back-end SEO areas such as NGINX/.htaccess, robots.txt, metadata, site speed optimization, user experience, and website performance.
    • Proven track record in managing SEO projects from inception to completion.
    • Experience in quantifying marketing impact and SEO performance with a strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.).
    • You have experience working with tools like SEMrush, Majestic, Ahrefs, Google Search Console, Botify. That's the toolset that we currently have for SEO.
    • You care deeply about creating high-performance marketing channels.
    • You're not afraid of seeing an opportunity and leading the efforts to set up something new: you're a self-starter, competitive, and aggressive in achieving the goals given to you.
    • Possess strong negotiation skills and can manage multiple projects simultaneously.
    • You have an execution mindset, you get things done, and people & partners aligned.
    • You're an analytical thinker, and you have experience with SQL and tools like Google Analytics, Mixpanel/Amplitude, and visualization tools like Tableau/Looker or DataStudio.
    • You feel comfortable around engineering and product teams.
    • You feel comfortable dealing with HTML/CSS/JavaScript and know what SSR means.
    • Preferably you can code in a language like Python, Ruby, or PHP.
    • Excellent verbal and written communication skills.

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