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Digital Marketing Manager - B2B SaaS

Company: Termly
Location: Austin
Posted on: February 20, 2021

Job Description:

The JobTermly is looking for an experienced and driven Digital Marketing Manager to join our rapidly growing team. As Termly's Digital Marketing Manager, you will be working directly with the executive team to grow brand awareness and scale our solution to millions of users. You will develop, execute, and manage Termly's digital marketing strategy from top to bottom, including lead generation, SEO/content marketing, SEM, PR, affiliate, social, and email. You're capable of driving content strategy with both a data-driven mindset and an understanding of Termly's value position in the data privacy and consent market. At the same time, you're eager to get into the trenches and execute on a tactical level; after all, getting your hands dirty is a big part of the fun. You will lead the execution of marketing campaigns, partnering with Product, Sales, Operations, and other key stakeholders. You will evaluate and report on the impact of marketing campaigns in achieving their stated goals.We're looking for a partner, an entrepreneur, a teammate, and someone that thrives on seeing the material results of their work drive the company.At Termly, we strongly value diversity and transparency. We understand that having a team of people with different backgrounds and from different paths in life only makes us stronger.
A bit about usTermly (Termly.io) is a rare thing - a growing, profitable startup that has yet to take any outside investors; we are a global privacy company helping small and medium-sized businesses worldwide achieve compliance with the many privacy laws and regulations in the ever-changing global environment. Termly's internal and consulting legal resources ensure the terms and conditions, cookie management, and other challenges are handled for Termly's clients and their end users.Termly is in one of the fastest growing fields in software today: privacy, consent, and compliance. Legislators and regulators worldwide are continually adding complexity to their requirements, we help small and medium businesses stay on the right side of all of those.Our goal is to empower businesses to quickly, easily, and affordably manage their compliance, consent, and privacy needs. Transparency and trust between businesses and their end-users is our end goal.Termly uses a time-zone bounded remote work approach to staffing. While our headquarters is in Seattle, we adopted a remote-friendly approach.
What the role involves:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Managed and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
    Requirements
    • BS/MS degree in marketing or a related field
    • Proven working experience in digital marketing, particularly with a B2B SaaS
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Experience with Wordpress or similar CMS platform
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
      Why we're differentWe're not sitting around trying to achieve product/market fit and burning VC funding while expecting everyone to work ridiculous hours for low probability of future reward. We're profitable, organized, experienced, and in growth mode. Not going the VC route means our team can do things differently, and compensate our people differently.If you are a talented and ambitious digital marketer that's ready to take your career to the next level, and want to work with a small group of like- minded people, you've come to the right place.Send us your resume and a brief message explaining why you're the perfect fit!In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Keywords: Termly, Austin , Digital Marketing Manager - B2B SaaS, Executive , Austin, Texas

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