AustinRecruiter Since 2001
the smart solution for Austin jobs

VP of Digital Marketing

Company: Chief Internet Marketer
Location: Austin
Posted on: February 20, 2021

Job Description:

VP of Digital Marketing for Freebirds World Burrito - Austin TX Job Highlights Freebirds World Burrito
Austin, TX
Posted: 10/16/20
Requirements: Bachelor's degree in marketing education & 8 years experience
The VP of Digital Marketing is the strategic leader responsible for driving sales by building brand awareness through digital channels. This position will oversee the entire digital journey including website, online ordering, digital and social media campaigns, third party marketplace promotions, and SEO traffic driving campaigns. This person will develop and execute long-term digital marketing strategies, analyze data, and create roadmaps to drive fast-paced, ongoing growth to achieve targeted sales goals.

Responsibilities:

  • Own and continually optimize the end-to-end guest experience across all digital platforms and touch points, including (but not limited to) the website/online ordering, digital advertising, social media, new technologies, etc.
  • Continue the development of website buildout to maximize search optimization, engagement, and conversation rates
  • Develop brand marketing activity aligned with various times of day and targeted Freebirds guest segments
  • Measure and report regularly to Executive team on performance of digital marketing initiative and campaigns and assesses against both our KPIs and competition.
  • Ongoing optimization and enhancement of SEO and paid SEM, all leading to improved guest acquisition and conversion.
  • Identify trends and insights and optimizes spend and performance based on the insights.
  • Identify critical conversion points and drop off points and optimizes user funnels.
  • Evaluate, recommend, and implement emerging technologies.
  • Provide thoughtful leadership and perspective for adoption where appropriate.
  • Engage, hire, and leverage key vendors and marketing agency relationships to execute brand marketing strategy
  • Assess loyalty efforts, ensuring objectives and strategies align with brand vision and mission to increase customer sales and loyalty, this will include promotions, advertising, media planning, consumer
  • Rapid progression potential to assume other responsibilities within the department is on the table for the right candidate Requirements & Qualifications:
    • Bachelor's degree in Marketing, Business, or equivalent related experience
    • 8+ years of experience in a senior leadership position, within the restaurant or hospitality industry
    • Strong understanding of digital platforms and technology, and how to best integrate them into an organization.
    • Experience with standard marketing tools, funnels, analytic systems, and KPI's
    • Experience with building websites with multiple integrations
    • Experience managing and optimizing an app to drive sales
    • Experience in collaboration with internal and external partners
    • Established experience in assessing and building high performance teams
    • Proactive leader who takes a problem-solving approach to handling issues and is self-motivated to communicate a resolution

Keywords: Chief Internet Marketer, Austin , VP of Digital Marketing, Executive , Austin, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


General Manager
Description: Oversee entire restaurant operations including financial performance, product production, inventory, personnel, sales, and marketing for the restaurant. Ensure restaurant is operated within operational (more...)
Company: Dairy Queen
Location: Schulenburg
Posted on: 03/4/2021

Salon Manager - West Creek Village
Description: Salon ManagerGot shears and a winning attitude Have a yearning to earn and a desire to hire and support other stylists Then let's talk Maybe you're a stylist who wants more responsibility,
Company: Great Clips
Location: Manor
Posted on: 03/4/2021

Salon Manager - Cedar Breaks
Description: Salon ManagerGot shears and a winning attitude Have a yearning to earn and a desire to hire and support other stylists Then let's talk Maybe you're a stylist who wants more responsibility,
Company: Great Clips
Location: Manor
Posted on: 03/4/2021


RN / Director of Nursing / Texas / Part Time / Registered Nurse Float Pool Job
Description: Description SHIFT: Days rotating weekends br br SCHEDULE: Part-time br br Do you have the career opportunities as a Float Pool Nurse you want in your current role We have an exciting opportunity (more...)
Company: HCA.
Location: Austin
Posted on: 03/4/2021

Assistant General Manager
Description: Enjoy job stability with Team Car Care as an Essential Business APPLY TODAY Safety is our priority COVID-19 protocols are in place Team Car Care owns and operates more than 550 auto service centers (more...)
Company: Jiffy Lube
Location: Bastrop
Posted on: 03/4/2021

General Manager
Description: Oversee entire restaurant operations including financial performance, product production, inventory, personnel, sales, and marketing for the restaurant. Ensure restaurant is operated within operational (more...)
Company: Dairy Queen
Location: Hallettsville
Posted on: 03/4/2021

Assistant Manager
Description: Assistant ManagerAssist the General Manager in executing all aspects of the restaurant operations. May be assigned specific areas to manage within the restaurant in accordance with the GM's overall business (more...)
Company: Dairy Queen
Location: Elgin
Posted on: 03/4/2021

Pro Services Manager
Description: PURPOSEThis position is responsible for providing leadership of the Pro business within a designated sales territory by driving sales growth and profitability using appropriate marketing and sales methodologies (more...)
Company: Floor & Decor
Location: Austin
Posted on: 03/4/2021

Call Center Manager
Description: The Call Center Manager CCM position is responsible for developing, leading, counseling, motivating and managing a team of CSRs to achieve goals and quota by delivering superior service and resolution (more...)
Company: Realtor.com
Location: Austin
Posted on: 03/4/2021

Salon Manager - Stassney Heights
Description: Salon ManagerGot shears and a winning attitude Have a yearning to earn and a desire to hire and support other stylists Then let's talk Maybe you're a stylist who wants more responsibility,
Company: Great Clips
Location: Austin
Posted on: 03/4/2021

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Austin RSS job feeds