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Paid Media Manager

Company: DigitalMarketer
Location: Austin
Posted on: February 15, 2020

Job Description:

Who are we?We're--DigitalMarketer, a research, training and certification company based in Austin, TX that focuses on sharing what's--new--and what's--actually working--in digital marketing with small businesses, agencies and marketing professionals.Who are YOU?You're humble, you're hungry, you're wicked smaht (we're talking expert understanding of digital analytics, ad platforms, and other tools), and you give a damn about helping other businesses succeed!Paid campaigns are your jam. You nerd out over analytics and staying up to date with ad platform changes. And the idea of scaling a 6-figure monthly ad budget excites the heck out of you!You have 5+ years' experience working in marketing (3+ years in user acquisition) and you have a resume that vividly illustrates the impact you've had in raising brand awareness, generating more leads, and maximizing promotional efforts via target user acquisition campaigns. Bonus points for e-learning industry experience!Responsibilities:Execution of all DigitalMarketer ad campaigns, including Facebook, Google, and YouTubeAnalyze and report on ad campaign results and KPIs, highlighting successes, trends, and opportunitiesPerform detailed analytics on traffic, including A/B testing ad campaigns in order to maximize ROI and optimize for engagement/conversionsManage the day-to-day functions and supervise agency resources across channels, including audience segmentation, creative rotation, and implementing optimizationsDevelop campaign insights through research, data, and ROI analytics, and incorporate into overall marketing strategyLead communication for creative development for ads, including graphics, copy, and videosEnsure final marketing materials meet campaign objectives, incorporate industry best practices, and meet DigitalMarketer's brand guidelinesLeverage emerging platforms to identify and engage with known and new audiencesPropose a monthly media budget and manage that budget appropriatelyPresent reports and forecasts to senior managementUse historical data to analyze the strength of overall lead generation strategiesTest new ad strategies and maintain & optimize working campaignsConstantly provide creative best practices and feedback to drive high-performing advertising campaignsThis is an in-office position.Check out our job posting for more information about the role, our company, our benefits, AND to apply: https://apply.workable.com/digitalmarketer/j/B934D7D09F/

Keywords: DigitalMarketer, Austin , Paid Media Manager, Executive , Austin, Texas

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