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Email Marketing Manager

Company: Puracy
Location: Austin
Posted on: February 15, 2020

Job Description:

Puracy is looking for a full-time email marketing manager to join our team in downtown Austin, TX and help us continue to rapidly grow our passionate customer base, helping more people improve their homes, bodies, pets, and live a little more pure every day. The perfect candidate is a self-motivated, self-directing ecommerce growth manager who knows how to build the perfect web of marketing automations from copy to template, always on-brand, and finds particular pleasure in optimizing them over time. Get to Know Puracy Puracy manufactures and sells a line of natural and organic household, personal care, and baby care products. We re looking for ambitious individuals who a big thinkers with go-get- em attitudes to join our growing team in Austin. From home cleaners and soaps to shampoos, detergents, and lotions, we have more than three dozen U.S.-made products available that have won numerous awards for quality and efficacy. While most of our growth is via to e-commerce, we made our first brick-and-mortar appearance in Target stores in 2019. Since our founding in 2013, Puracy has grown sales by double or triple digits every year to rank as one of the fastest growing businesses in Austin. We are a small company that values our people and our community, and we regularly give back to local charities. Join one of Austin s most forward-thinking businesses at an early stage to develop environmentally friendly products that change the world, one bottle at a time. Responsibilities Make our email marketing constantly better, in performance (revenue, retention, lead gen) & looks Plan, create & manage campaigns that drive revenue performance, lead generation, retention, and win-back primarily in email and SMS channels Plan, create & manage our two newsletter pushes per week Plan, create & manage all email automations, optimizing for goals Work with team to uncover ways to drive meaningful list growth Coordinate with cross-functional team on campaign calendars, creative timelines, campaign QA, and feedback before campaign launches Provide brand quality control for all outbound emails, including automate and ad-hoc Develop and implement best practices for opt-in list growth, database health, and deliverability Regularly analyze campaign metrics and locate opportunities for improveme and optimization Execute A/B testing, test communication strategies, iterate and improve upon existing and new initiatives Review data and develop geographic, demographic, and behavioral data collection strategy and implementation Ensure compliance with all relevant regional legislation in coordination with the Marketing team (e.g., GDPR, CASL, and CAN-SPAM) Curate storytelling to create a dynamic, engaging, and authentic branding experience that represents the mission and story behind Puracy Work with developers to create templates, as needed, optimized with recommendations for devices Manage our promotional calendar Demonstrate expertise with the channel so you can be left to execute with minimal direction, from copy to graphics to strategy Qualifications 3+ years of experience managing email marketing (eComm/CPG company highly preferred) Superb communication skills (especially written) Copywriting experience that fits the brand vibe Experience synthesizing data, such as email and distilling insights into annual, quarterly, and monthly plans, and optimizing performance based on findings Campaign creation experience based around goal (LTV, retention, awareness etc.) Skilled in series, drips, batch & blast, personalization Klaviyo preferred, but other ESPs are cool (Hubspot, Marketo, Mailchimp, ConstantContact, etc) Light image manipulation where needed (working with Photoshop templates) Light HTML/CSS where needed (tweaks to existing email templates) Creative problem solving, creative & highly experimental mind Bonus for SMS marketing, ManyChat, and other touchpoints Massive attention to detail (you don t get to hit the Send twice) Ability to self-manage with ownership mentality Collaborative, all-in, hands-on approach Benefits of Joining Our Team It s our priority that you love working here and feel valued and appreciate Medical & Dental Coverage: Natural products are just one way to promote health for everything else, we ve got you covered. Unlimited Paid Time Off:We encourage our team to take time to rest and recharge. Casual Dress Code: Does anyone really like fancy suits and dress jackets, anyway? Free Snacks & Coffee: Because there s nothing better than free snacks and coffee. Monthly Team Dinners: Catered sit-down meals with the entire company once a month to connect and reflect with one another. Complimentary Starter Kit: A package of all of our products so you can try them out for yourself. Product Discounts: You and your family can enjoy Puracy products at a discounted price. Location Puracy Headquarters 904 San Antonio St. Austin, Texas 78701 How to Apply * Please email the following to : * A copy of your resume * A cover letter explaining any relevant experience you might have, why you want to work for Puracy, and why you are the best candidate for this position * At least 3 professional references and your relationship to them * No phone calls, please

Keywords: Puracy, Austin , Email Marketing Manager, Executive , Austin, Texas

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