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Tag Management, Strategy and Implementation for Dell.com (Round Rock / Austin, TX)

Company: Dell (UK)
Location: Round Rock
Posted on: January 17, 2020

Job Description:

Tag Management, Strategy and Implementation for ******** (Round Rock / Austin, TX) Dell provides the technology that transforms the way we all work and live. And we are more than a technology company we are a people company. We inspire, challenge and respect every one of our over 100,000 employees, and provide them with growth and development opportunities. We can't wait for you to discover this for yourself as part of our team. Our digital Tools team has an opportunity for a Technical expert in Tag Management. We currently use the Ensighten Tag Manager for the majority of third party scripts deployed on ********. We use it to deploy Analytics, Personalization and Marketing tags. It is used for all business-critical metrics (deploying Adobe Analytics) so it is on every page on our site worldwide, which is used by half a billion visitors annually. We have separate applications for Learn pages, Deals, eCommerce, and support. Our developers use Single-Page Applications, Angular and other techniques making data collection especially challenging. Our team is responsible for collecting the data needed by the business. We do not publish any reports on this team, nor do we perform detailed analysis. What You Will Love You will own tag management, strategy and implementation for ******** globally to ensure tags are deployed to meet business requirements (high quality) and do not negatively impact the site (does not break anything) and are optimized for performance (minimize impact to Page Load Time PLT), using the Ensighten Tag Management tool. Only you and a few other people have the ability to push a tag to production. Your technical expertise will ensure success in your responsibilities, including: Manage the process, work with the Tag Owners to have tags tested in a Dev environment, then deployed to production. Communicate these changes to a wider audience. Troubleshoot application and data issues. You manage this end-to-end for Analytical tags, such as Adobe, Glassbox, iPerceptions, etc. Tag Management Strategy (Server-Side Tagging). Determine how to improve Page Load Time and data quality. Over the next few years, the Tag Management space will evolve with new techniques such as Server-Side Tagging and/or Boomerang with the goal of reducing the code deployed client-side. Work across the IT org and develop the go-forward strategy. Tag Management Architecture (New Marketing Tags). We are expanding our use of Ensighten to include all Marketing tags. Your role as the Owner of Ensighten Tag Management is to set up the Architecture (bootstraps) and be accountable to control the process. You will not be deploying Marketing tags, rather working alongside a peer team in Marketing. Documentation and Proactive Communication. Build and manage intranet sites to educate developers and Tag Owners about your process. Ensure we have updated documentation on which bootstraps are deployed to which applications. Ensure we know which versions of which tags are deployed. (You don't own the JavaScript tags, rather you just need to know which versions are currently deployed in case issues arise). Essential Requirements Bachelor's degree plus 8 or more years of related experience in the digital online world, whether that be executing campaigns or building websites; Experience to include: Advanced knowledge of Tag Management in a global onsite environment is required, and with testing tag changes; Ensighten is preferred. It is a plus if you have been an administrator of these tools. Deep experience in JavaScript, jQuery, JSON, and DOM manipulation, working with web pages, reading and writing JavaScript. Strong HTTP, HTML and CSS experience in cross browser environments, plus understanding of Content Management. We have a very complex site, so we cannot just take a vendor tag and deploy it. We are always adding conditions in Ensighten to fire tags only where necessary and we work with the developers to ensure the variables are available for the tags to collect. You need to work with developers, reading their code to understand how the page functions. At times, you would write JavaScript to ensure the requirements are met. Debugging tools: Use various browser plug-ins and developer tools to see what metrics are being populated in the data layer, find origin of issues via console errors, tag performance and whether some tags are causing conflicts with others Experience working with tag management systems such as Google Tag Manager, Adobe DTM, Tealium, or Ensighten (Google Tag Manager preferred) 3+ years front-end web or analytics development experience Excellent communication skills, written, verbal and in presentations as needed, with demonstrated teamwork and collaboration success, driving cross-functional teams forward and building consensus, preferably with global teams Ability to work in a fast paced, high growth global environment. Must be able to prioritize tasks based on customer impact and set stakeholder expectations accordingly. Benefits We offer highly competitive salaries, bonus programs, world-class benefits, and growth and development opportunities all to create a compelling and rewarding work environment. If you have the knowledge of emerging technologies to influence global e-commerce programs, this is your opportunity to develop with Dell. Dell is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Job Family: Digital- & -Web Job ID: R******

Keywords: Dell (UK), Austin , Tag Management, Strategy and Implementation for Dell.com (Round Rock / Austin, TX), Executive , Round Rock, Texas

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