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Marketing Program Manager

Company: Dun & Bradstreet
Location: Austin
Posted on: January 16, 2020

Job Description:

Why We Work at Dun & Bradstreet

We are at a transformational moment in our company journey - and we're so excited about it. Each day, we are finding new ways to strengthen our award-winning culture, and to accelerate creativity, innovation and growth. Our purpose is to help customers improve business performance with Dun & Bradstreet's Data Cloud and Live Business Identity, and we're wildly passionate and committed to this purpose. So, if you're looking to make an immediate impact at a company that welcomes bold and diverse thinking, come join us!

---

Responsibilities

-- Ideate, execute and report on digital and event campaigns that will create engagement, accelerate conversion and drive pipeline for our business.

-- Develop, manage and track success of these very focused cross-channel campaigns using various tactics including, but not limited to, ad targeting/retargeting, direct mail, owned and 3rd party events, webinars, email and sales development.

-- Analyze program performance and marketing attribution, continually optimize for conversions

-- Lead and mentor a small but high performing team that has measurable impact on pipeline generation

-- Work closely with the head of the SDR team to collaboratively drive pipeline creation




Qualifications/ Skills


-- Bachelor's Degree, MBA a plus but not required

-- Highly organized and able to handle a high volume of programs and priorities

-- 2-5+ years of experience in a fast paced, demand/ growth focused B2B marketing organization in one or more of the following areas: ABM, Demand Generation, Growth Marketing or Field Marketing

-- Prior role where they've had experience in "owning" the problem and business impact

-- Experience using Marketo (or similar marketing automation platform) and Salesforce

-- An understanding of the sales funnel and focus on driving leads/accounts, MQLs/MQAs, and opportunities

-- Experience marketing to Enterprise companies

-- Excellent analytical skills with experience measuring marketing attribution

-- Excellent communication, presentation, and writing skills-you will be writing your own emails and landing pages, and will be presenting to sales or at industry conferences

-- Attention to detail and focus on exceptional quality work

Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law.

We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to TalentAcquisitionTeam@dnb.com. Determination on requests for reasonable accommodation are made on a case-by-case basis.

Please note that all Dun & Bradstreet job postings can be found at https://dnb.wd1.myworkdayjobs.com/Careers and all communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing Program Manager

Keywords: Dun & Bradstreet, Austin , Marketing Program Manager, Executive , Austin, Texas

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