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Global Head of Marketing & Education

Company: Medical Devices / Equipment, Round Rock, TX
Location: Round Rock
Posted on: February 15, 2019

Job Description:

The Global Head of Marketing and Education is responsible for developing and implementing the global Company marketing and communication strategies and tools, ensuring effective execution and continuous like-for-like across all customer touchpoints and channels. This position is also responsible for global Company professional training and education programs. Essential functions and duties Accountable for the global go-to-market and communication plan – from strategy to implementation (leveraging and influencing execution via the regional teams in the Straumann group). Develop commercial marketing campaigns and related guidelines across channels, geographies and target groups (for both professionals and consumers) with the objective to drive effective leads and ambitious sales growth. Monitor the performance of individual marketing initiatives through solid data analysis in order to improve the overall impact and contribution to our top- and bottom-line. Manage downstream product management to ensure seamless and effective implementation of product launches and campaigns and develop compelling Value Propositions Prepare and align global pricing schemes and loyalty programs Support marketing activities for related product/services e.g. patient monitoring Responsible for the brand strategy, brand and visual identity (positioning, tone of voice, brand language, etc.) across all media and communication channels leveraging the global Straumann Marcom team. Develop compelling stories, impactful visual concepts (images and videos) and related tools that support the marketing activities (product launches, campaigns, etc.). Define measures and KPIs to assess the success of initiatives and ensure continuous improvement. Develop the Communications strategy in line with the overall brand objectives and positioning. Ensure a properimplementation by providing framework, guidelines and ready-to-use content Develop and support internal communications (for Orthodontics) across all markets Whenever requested, act as Company spokesperson, and act as a point of reference for any media and PR communication strategies topics. Qualifications Masters degree preferred 8+ years' experience in Communications/Marketing Strong management and leadership skills Strong communication and interpersonal skills Orthodontic background (clear aligner business preferred) and international experience is an asset

Keywords: Medical Devices / Equipment, Round Rock, TX, Austin , Global Head of Marketing & Education, Education / Teaching , Round Rock, Texas

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