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Search Engine Marketing Specialist

Company: Parscale Digital
Location: San Antonio
Posted on: August 24, 2019

Job Description:

Parscale Design is a subsidiary of Cloud Commerce which provides data-driven digital marketing services.----Our goal is to maximize touch points for specific individuals across a variety of digital platforms. Then, leverage those learnings to efficiently scale media to new audiences. The result is a marketing strategy that is truly customized based on platform and intent.--We're seeking an SEM Specialist to support our media team. The Paid Search Specialist is responsible for managing search campaigns pre and post launch, as well as ensuring search RFPs and campaign launches are managed in a proactive manner. This role has responsibility for developing keyword builds and providing volume estimates for search RFP requests. The Paid Search Specialist will launch and optimize paid search campaigns across partners like Google and Bing ensuring all accounts pace according to budget and goals.Responsibilities of a SEM Specialist include:Manage & Execute Search Engine Marketing Campaigns on Google, Bing/YahooMaintain and track spend across all SEM campaignsMonitor SEM performance - tracking, analysis and reportingStrive for targeted ROI and Ad Spend for SEM campaigns on a monthly basisProvide recommendations for budget planningSupport Media Managers as the SEM subject matter expertCreate ad copy and perform keyword research, analysis and optimizationsWork with teams to synchronize organic and paid search and identify efficiencies and conversion opportunities.Keep up to date with paid search best practices, bid management systems, keyword development tools and industry researchCreate and manage campaigns on the Google Display NetworkTo provide support, as needed, to traffick campaigns like display or paid social.Requirements:2-3yrs of professional experienceHands on experience with Google AdWords, Bing Ads, and bid management platforms such as DoubleClick Search, Kenshoo, etc. requiredExperience with Kenshoo or similar tool preferredExperience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizationsStrong Excel skills are crucialStrong analytical and organizational skills and highly detail oriented habitsAbility to work on multiple tasks and ability to meet deadlinesFast learner with strong problem solving skillsHigh levels of integrity, autonomy, and self-motivationProven ability to build consensus and work effectively within a cross-departmental teamComputer proficiency in MS Office (emphasis on Excel and PowerPoint)

Keywords: Parscale Digital, Austin , Search Engine Marketing Specialist, Advertising , San Antonio, Texas

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