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Editor / Food Content Writer

Company: Made In Cookware
Location: Austin
Posted on: August 23, 2019

Job Description:

Made In is seeking an Editor/Recipe Editor/Food Content Writer to spearhead the relaunch of our blog and continually write and edit our website. This position will work within our growing content marketing team, a group passionate about creating exceptional food-based content to drive brand awareness, product consideration, and loyalty through storytelling and education. The ideal candidate must be an enterprising, self-starting journalist with experience writing and editing pieces on food trends and cooking. You have a proven track record writing for deepening engagement, driving growth, and causing people to fall in love with a brand and mission. Youre also comfortable cooking and developing new recipes or testing new tips and tricks. You have the ability to be creative, productive, flexible, and data-driven to continually improve your content. What Youll DoSpearhead the new blog layout and all future blog updatesWrite 3-5 pieces of engaging content each weekResearch food trends and news regularly and write food-related stories across a variety of topics, including new recipes, chef partners, and product care tipsEmploy best practices when it comes to SEO - using SEO-optimized copy, digital headlines and tagsContribute to our ongoing content calendar, with a focus on 360 storytelling that requires a unique-per-platform angle across the blog and assisting content creation for social, video, email and more.Work with our growth marketing team to analyze content marketing metrics and improve the efficacy of your workQuickly and productively edit content produced by other team members or freelancersCollaborate with other team members to grow audience, optimize conversion, and build loyaltyEdit product pages, newsletters, and social copy when neededTest new recipes and support our content creators in the test ********** able to work directly with celebrity chefs and come up with novel ways to engage our chef community. What Youll NeedBachelors degree in a related field; a focus in English, journalism, literature, or communications is preferredYou have an understanding of SEO and online marketing and you are eager to expand your knowledge in these areasDeadline-driven with an understanding of the content production cycleAbility to communicate and work collaboratively across different departments in a large organizationBig thinker with an understanding of and enthusiasm for learning how content is read across a variety of digital platforms (including social, mobile apps and email)Experience using Google Analytics or similar tools to extract actionable insights from dataNot afraid to wear multiple hats - no job being too small or too largeYoure a self-starter who easily stays on top of things while keeping a positive and fun attitudeFamiliarity with content management/publishing platformsExperience working with backend CMS templates and online publishing tools for updating websitesExperience cooking and/or in the food media industry.

Keywords: Made In Cookware, Austin , Editor / Food Content Writer, Advertising , Austin, Texas

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