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Digital Marketing Specialist

Company: College Forward
Location: Austin
Posted on: August 17, 2019

Job Description:

Position: Digital Marketing Specialist, Student Services Reports to: Associate Director, MarketingFLSA Status: Exempt (Full-Time)--Desired Start Date: 10/7/2019Salary Range: $38,000-$42,000THE POSITIONAs a key member of both the Marketing and Program teams, the Digital Marketing Specialist, Student Services role has been created to improve student engagement with content delivered through and across our social media, website and student-facing mobile app (Connect). College Forward has a robust College Access and Success curriculum that we traditionally delivered to students through direct service providers. With an eye towards growth, College Forward seeks to bring our resources and materials directly to students on platforms they are already using. The Digital Marketing Specialist, Student Services will adapt our curriculum out of the classroom and into a direct-to-the-student product.--ESSENTIAL DUTIES AND RESPONSIBILITIES--The primary functions of this role will include:--Manage projects, outcomes, and relationships with Program team serving as a key point-of- contact for the Marketing team--Manage multiple and at times, parallel projects using project planning techniques--Utilize creativity and innovation in developing and executing effective and engaging student content based on College Forward curriculum--Coordinate and assist in managing the marketing budget within pre-authorized limits--Work on other projects as assigned--The key responsibilities of this role will include:--Conceive and design high-quality content for College Forward students using social media platforms (e.g., Instagram, Facebook, Twitter, YouTube, etc.) and lead the day-to-day execution of social media campaigns and editorial calendars--Partner with the Programs and Curriculum team to execute the email, text, and social marketing for student services campaigns--Guide College Forward Coaches on social media best practices--Monitor all College Forward mentions and triage any direct messages--Explores new channels to share content (e.g., Snapchat, TikTok, etc.)--Perform a variety of duties as required in collaboration with other College Forward departmentsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The Digital Marketing Specialist, Student Services must also submit to and pass a comprehensive criminal background check before or within the first week of employment.--REQUIRED EDUCATION, SKILLS AND EXPERIENCE--Bachelor's degree in Marketing, Writing, Communications, or similar--2+ years of Social Media experience--Passion for Education equity--Proven design experience for social media and all digital platforms, including Facebook, Instagram, Twitter, Snapchat, YouTube, Web, blogs, among others--Experience with Adobe Creative Suite and social media platforms (channels, publishing, and social listening--Passionate about the creation of content with an understanding of how tone of voice and storytelling generate engagement--Strong organizational and communication skills (written and verbal) and strong attention to detail--Creativity- a knack for and experience with developing engaging content--Analytical thinking and creative problem solving - an ability to incorporate information from many different sources, develop a game plan and course-correct as necessary to accomplish goals--Demonstrated success working on cross-functional teams--Bilingual copywriting experience - English, and Spanish is a plus--WORK ENVIRONMENT--College Forward is a dynamic, progressive, and youth-focused working environment. Responsibilities may frequently require an adjusted work schedule, evening/weekend hours, and travel to meet deadlines or satisfy program requirements.--PHYSICAL AND EMOTIONAL DEMANDS--While performing the duties of this job, the employee is regularly required to communicate with and present information to others and access information using a computer for several hours at a time. Travel to 2-3 annual conferences and training opportunities may be required annually.--The employee must be emotionally mature. Candidates must demonstrate an ability to solve practical problems and deal with frequently changing variables. The employee must demonstrate strong interpersonal and writing skills.--The Digital Marketing Specialist, Student Services must be a self-driven individual who can thrive and produce outstanding results with little supervision.--HOW TO APPLY FOR THIS POSITION--Please submit a resume and cover letter to rwalker@collegeforward.org. In your cover letter, please address these questions:--In 280 characters or less, describe your interest in equal access to education.Share a recent social media post from your favorite brand or influencer that resonates with your creative aesthetic.What new perspectives and creative thinking will you contribute to improving the content we provide to students?----College Forward provides equal employment opportunities to all team members and/or applicants for employment or service, without regard to race, color, class, religion/creed, sex, sexual orientation, gender identity or expression, national origin, age, weight, height, disability, political affiliation, marital or familial status, partnership status, citizenship status (except as required by law), veteran status, or status in any group protected by federal law, state law, or local ordinance. We provide reasonable accommodations upon request in compliance with the Americans with Disabilities Act of 1990 and Section 504 of the Rehabilitation Act. We encourage and support diversity and tolerance in our workplace.This position is dependent upon funding.

Keywords: College Forward, Austin , Digital Marketing Specialist, Advertising , Austin, Texas

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