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Product Marketing Engineer

Company: National Instruments Corporation
Location: Austin
Posted on: April 17, 2019

Job Description:

WhyNI? For 40years, National Instruments hasworked with engineers and scientists to provide answers to the most challengingquestions. Through these pursuits, NI customers have brought hundreds ofthousands of products to market, overcome innumerable technological roadblocks,and engineered a better life for us all. Historically, National Instruments has been a top 100 employer of choiceas ranked by several different sources. If you want to work on cool stuff at a cool company, you're in the rightplace! Here's a snippet of some of ourcore industry leadership. Watch Video: 40 Yearsof NI Success * 5 G ? Settingworld records in spectral efficiency using MIMO * Internet of Things (IoT) - With NI'stechnology providing unmatched capabilities in measurement, control,ruggedness, and connectivity, along with our expert ecosystem, you can realizethe benefits of the Industrial Internet of Things (IIoT) today. * Semiconductor - NIsemiconductor test customers report 10X improvement in test times whilemaintaining measurement and performance requirements. * Autonomous Automotive - As vehiclesadvance towards autonomous operation, test engineers face drasticallyincreasing system complexity while dealing with ever present cost and timepressure. * Aerospace & Defense - NIprovides industry-leading performance and accuracy with best-in-classsynchronization for large systems, so you can get to the right decision faster. More@: www.ni.com - Facebook - LinkedIn- Twitter- YouTube POSITION OVERVIEW Product Marketing Engineer The Solution Marketing Manager for RFsystem- and device-level validation creates the strategy and assets necessaryto effectively market our capabilities to customers working mainly for primecontractors and government/defense organizations. Target market sub-segments include RADAR,Communications, Electronic Support, and Semiconductor. The Solutions MarketingManager collaborates with various functions, product/service groups, andpartners to market a solution that integrates multiple offering components andcreates unique value for customers. Roles/Responsibilities * Develop deep knowledge of the application segment(s), includingtechnical and business requirements, competitors, and key trends. * Develop strong understanding of the target buyer(s) within thetarget application segment(s), including their needs, challenges, and decisiondrivers. * Define the go-to-market strategy for the NI solution and alignboth sales and marketing functions on the strategy * Determine the best routes to market for a given solution * Define target accounts and geographies * Map out the buying process for the solution, including keyroles/functions that participate in it, and the content/assets necessary foreach stage * Define the value proposition for the solution, taking into account buyer needs/ challenges/decision drivers andcompetitive differentiation * Define performance metrics and measures of success * Execute the go-to-market strategy for the NI solution bycoordinating cross functional efforts across the organization * Build relevant technical content and assets for buyer roles toconsume in a variety of formats, including white papers, case studies,multi-media, brochures, product demonstrations, events, and online media * Collaborate with the Sales Enablement team to develop and ensureadoption of a well-defined sales enablement plan, including the creation ofsales training and sales enablement assets aligned to the customer engagementprocess * Deploy marketing activities through the marketing campaign andMedia teams * Co-market and collaborate with Partners * Monitor and report on performance, including root cause analysisof underperforming areas and implementation of course corrections * Track and document customer successes for promotional purposes andlost opportunities as input/corrections to strategy * Collaborate with Offering Management function to perform marketsegmentation/sizing and define forward investment strategy * Serve as a subject-matter go-to for the organization for the givenapplication, buyer, and solution. * Train sellers and other functions on the key trends affecting theapplication segment(s) and key needs, challenges,and decision drivers of the target buyer(s). Requirements * BSEngineering/Computer Science degree or equivalent * 3 years experience in technical marketing * Strongcommunication skills, including technical writing and presenting * Self-motivatedwith a focus on results * Domainknowledge of RF and uW electronics required * Domainknowledge of RADAR, CNS, ELINT a plus * Domainknowledge of NI platform a plus * Travel: appx once/quarter, perhaps internationallySDL2017

Keywords: National Instruments Corporation, Austin , Product Marketing Engineer, Advertising , Austin, Texas

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