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Senior Media/Account Director (B2B)

Company: Merkle Inc
Location: Austin
Posted on: April 17, 2019

Job Description:

Company Description DWA is now part of Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. Job Description The Senior Media/Account Director is responsible for leading all aspects of DWA Austin & LA's largest client by providing strategic oversight, driving innovation and leading activation and optimization of the client's media investments. This role will also contribute to and lead new business pitches, both at the DWA-specific and holding company levels. The Senior Director will be a senior leader in the office, reporting to the SVP, General Manager. This individual will be highly competent in integrated planning and communications strategy and will maintain a current POV on evolving media landscape, emerging technologies, and marketing trends. He/she will have fluency in ROI measurement and analytics, along with experience in programmatic buying, online video, mobile advertising, social media, digital brand tracking, and content marketing/native advertising. Responsibilities: Strategy * Work with teams to develop and lead media strategies for clients and prospects and serve as a continual source of creativity in approaches, delivering to clients compelling business cases for investing their media dollars with DWA * Represent media channel efforts internally, working closely with search, analytics, content strategy and DWA leadership to elevate and improve DWA's media offering * Oversee and approve channel buys, campaign monitoring, and media optimizations, managing the team's delivery across integrated planning, activation, optimization and reporting * Stay ahead of industry trends, digital tools and platforms and know how they are most effectively used to achieve business goals * Develop omni-channel strategies across all platforms, including Facebook, Twitter, LinkedIn and others, along with digital, traditional and emerging channels * Attend and assist in preparing regular account QBRs and check-ins with key clients; presents accomplishments and plans for next quarter/period Analytics * Identify and implement best practices for measuring and reporting digital KPIs * Connect media KPIs to client business results and partner with analytics capability to deliver advanced measurement strategies Relationship Development * Provide proactive leadership to media teams, oversee training and development, and mentor staff, coaching to excellence on all media/digital strategies * Serve as counsel to senior client contacts and develop strategic solutions to address their challenges * Impact change to client/agency processes and go to market approach * Troubleshoot team and client problem areas and suggest effective courses of action * Serve as a DWA ambassador and demonstrate grace in challenging internal/external scenarios Business Development * Maintain and grow existing accounts * Articulate and apply agency vision and resources to both internal team and client * Manage budget development and monitoring of financial performance * Contribute to development of company revenue projections and share responsibility for building and managing accounts for agency growth/profitability * Participate in new business by contributing, directing and participating in new business pitches and presentations Qualifications * Bachelor's Degree * 12-15 years of experience in media and full-service agency settings, with at least 10 years of digital experience * Exceptional leadership skills and management experience, demonstrated through staff development and implementation of exemplary processes * Excellent understanding of the media business and it's day-to-day operations * Technical understanding of ad-tech/mar-tech, social platforms, and research and measurement systems * Strong commercial acumen, excellence in managing profitability and experience driving revenue generation within media teams * Strong track record in B2B technology accounts, understanding relevant client challenges and business trends for B2B tech industry segments/products * Excellent track record of maintaining multiple client engagements at once and growing client business while encourage diversification into multiple products and services * History of leading and winning new business * Strong analytical and problem-solving skills * Excellent organizational and communication skills Additional Information Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.SDL2017

Keywords: Merkle Inc, Austin , Senior Media/Account Director (B2B), Advertising , Austin, Texas

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