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Specialist, Media Planning and Buying

Company: Ascension
Location: Austin
Posted on: March 26, 2019

Job Description:

We Are Hiring Marketing & Communications Specialist - Communications - Full-Time, Dayw - 1345 Philomena Street - Austin, TXWhy Join Ascension? Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world's largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2017, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 165,000 associates and 34,000 aligned providers. Ascension's Healthcare Division operates more than 2,600 sites of care - including 153 hospitals and more than 50 senior living facilities - in 22 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension's own group purchasing organization. What You Will Do The Specialist, Media Planning and Buying, will work collaboratively within the Media Team to develop strategic, integrated Media plans for Ascension markets that align with goals and objectives. Work closely with account strategy to develop to develop media strategy, implement plans, and track and analyze response. Understand target audiences and marketing needs, maintain understanding of opportunities in specific markets, identify media tactics that will deliver measurable results. Responsibilities:

  • Develop strategy, negotiate and purchase media paid media initiatives including Online, TV, radio, print, OOH
  • Assist in research for media planning including competitive activity, industry articles, syndicated data, digital analytics
  • Create and maintain flowcharts and media plans
  • Manage media buys including issuing orders, digital trafficking, makegoods/credits and discrepancies
  • Identify media tactics that will deliver measurable results
  • Gain understanding of patient attitudes and behaviors
  • Strong attention to detail for budget tracking
  • Maintain understanding of media opportunities, media environment and trends across markets
  • Maintain relationships with media outlets to obtain information, request media kits and specific rates, obtain various other industry-specific information, and participate in meetings as necessary
  • Develop understanding of geographical location of Ascension ministries
  • Utilize Ascension suite of tools for media purchasing, planning, reporting and trafficking
  • Collaborate with various Ascension Marketing and Communications Centers of Excellence (Public Relations, Online Experience, Strategy, Brand) What You Will Need Education:
    • Bachelor's degree in a related field, or combination of High School degree and related experience. Work Experience:
      • Three years in the marketing and/or communications specialty area (Brand Marketing, Internal Communications or Public & Media Relations) preferred.
      • Effective communicator capable of gaining the confidence and respect of peers and key stakeholders is required. Equal Employment Opportunity Ascension Health is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the "EEO is the Law" poster: " Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.E-Verify Statement Ascension Health participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information. E -Verify (link to E-verify site)

Keywords: Ascension, Austin , Specialist, Media Planning and Buying, Advertising , Austin, Texas

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