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Marketing Communications Specialist

Company: Bazaarvoice
Location: Austin
Posted on: January 16, 2019

Job Description:

Position SummaryBazaarvoice is looking for a Marketing Communications Coordinator to support content development, public relations, and social media programs. This role will execute effective media relations, thought leadership, social media, and content tactics to support Bazaarvoice's efforts to build awareness and demand for its solutions in the e-commerce, digital marketing, and adtech industries, as well as its reputation as a top tech employer.The ideal candidate must have experience with social media content creation, excellent writing and copy editing skills, an aptitude for project management, and an appetite for turning data into insights. The person in this role will be responsible for developing social media campaigns, running our global employee advocacy program, managing campaign calendars, and creating content, including press releases, blog posts, and other marketing assets. --He or she will help ensure all external-facing content and communications are consistent with Bazaarvoice's brand identity and corporate messaging.This role presents an opportunity for a an energetic, talented candidate to gain broad exposure across the marketing discipline and develop new skills for a career in marketing. The selected candidate will work especially closely with our North America and EMEA communications leaders, our demand generation team, and our creative and web leadership.Core Job Responsibilities:

  • Develop, execute, and measure social media campaigns across a variety of platforms
  • Coordinate PR program tactics, including press opportunities, byline publication, event participation, and company announcements
  • Act as day-to-day contact with external public relations and paid media agencies Handle content management, incentive program, and reporting for global employee advocacy program
  • Write, edit, and proofread a variety of content, including social posts, blog posts, marketing materials, and press releases
  • Maintain calendars and process documentation for content and organic and paid social media campaigns
  • Support the execution of paid social campaigns by coordinating the development of creative assets, copy, and target account lists
  • Monitor industry and competitive news coverage, surface data and trends, and proactively identify themes and opportunities that can be used in compelling storylines relevant to Bazaarvoice's core businesses
  • Track, measure and report on the impact/effectiveness of key social and PR programsSkills and Experience:
  • Undergraduate degree in business, marketing, communications, or related discipline
  • 2+ years of post-graduate work experience in project coordination, content writing, and/or social media; previous experience in B2B software, public relations, or media major plus
  • Exceptional writing and copy-editing skills across a variety of mediums and content
  • Strong analytical skills, with the ability and interest to turn data into insights, reports, and content Knowledge of social media and web analytics platforms a plus, including Trello, Hootsuite, Trackmaven, WordPress, and Google Analytics
  • Intellectual curiosity and a desire to grow one's career in the marketing discipline
  • Obsessive attention to detail and excellent project management skills Collaborative work style; ability to work independently and in cross-functional teams
  • Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organizationAbout Bazaarvoice--Bazaarvoice connects brands and retailers to consumers, so that every shopping experience feels personal. From search and discovery to purchase and advocacy, Bazaarvoice's solutions reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Each month in the Bazaarvoice Network, more than a billion consumers view and share authentic content including reviews, questions and answers, and social photos across 6,000 brand and retail websites. Across the network, Bazaarvoice captures billions of shopper signals monthly - data that powers high-efficiency digital advertising and personalization with unmatched relevance.Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, and Australia. For more information, visit--www.bazaarvoice.com.--Why join Bazaarvoice?--- We're committed to client success: There are over 5K brand and retail websites in the Bazaarvoice network. Our clients represent some of the world's leading companies across a wide range of industries including retail, apparel, automotive, consumer electronics and travel.- We're leaders in consumer-generated content: Each month, more than one-half billion consumers view and share authentic consumer-generated content, such as ratings and reviews, curated photos, social posts and videos, about products in our network. Last year, 135K reviews were submitted each day.- Our network delivers: Network analytics provide insights that help marketers and advertisers provide more engaging experiences that drive brand awareness, consideration, sales, and loyalty.- We're a great place to work: We pride ourselves on our unique culture. Join a company that values passion, innovation, authenticity, generosity, respect, teamwork, and performance.--Commitment to diversity and inclusion--Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world's smartest network of consumers, brands, and retailers.

    Keywords: Bazaarvoice, Austin , Marketing Communications Specialist, Advertising , Austin, Texas

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