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Marketing Automation Senior Manager

Company: Silicon Valley Bank
Location: Austin
Posted on: July 11, 2018

Job Description:

Description OVERVIEWThe Silicon Valley Bank Digital and Creative Marketing team is seeking a Marketing Automation Senior Managerto oversee and implement a new distribution process for company-wide client communications. Leading an internal team of Marketo experts, the Marketing Automation Senior Manager will work closely with internal constituents that span Marketing, Product, Operations, Servicing, and Compliance to understand and map out email communication needs throughout the year, and execute all campaigns.The Marketing Automation Senior Manager role is a full-time role based in Austin, Texas.RESPONSIBILITIES The Marketing Automation Senior Manager will design, implement and manage a pilot communications process that creates a high quality client experience and meets SVB communication goals.-- Specific responsibilities include:Create an intake process to understand and calendar all client communications across the yearMap all proposed communications at the client level to determine overall client reach/impactIn partnership with digital leaders and other internal constituents, build out a rules-based engine for communications designed to maximize overall client experienceUtilize Marketo as the singular distribution channel for all of our client communicationsManage a team of Marketo experts to prepare, schedule and send all client communicationsIdentify and prioritize communication types to maximize delivery and the client experienceEstablish and deliver regular campaign, channel and deliverability reports and analyses, with the purpose of increasing ROI on campaigns and driving efficiency within the channelReport on progress and pain points of the new model to leadership in advance of a broader roll-outOther marketing automation tasks as needed Qualifications DESIRED SKILLSThe ideal candidate is passionate about client communications, an experienced digital marketer with hands-on experience using all aspects of Marketo, wants to make a fundamental difference executing against a new communication approach. Specific desired skills and experience include: 5+ years marketing automation experience5+ years hands-on Marketo experience, with deep understanding of its capabilities and assets5+ years of collaborating cross-functionally with multiple teams and business units, and direct people management experienceExperience juggling competing priorities, and managing, prioritizing and scheduling communications to meet business needs while ensuring premium client experienceSeasoned project management skills, a strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines.Strong technical understanding and ability to understand how Marketo aligns with other internal platformsExperience and comfort with databases, data manipulation, Excel and data deduping is a plusA client-focused lens, real world experience to map out ideal client communication plan based on industry learning, client rest strategies, etc.A self-starter and a solid team player who owns his or her success metricsCertified Marketo Expert credential a plus

Keywords: Silicon Valley Bank, Austin, Marketing Automation Senior Manager, Advertising, Austin, Texas

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