the smart solution for Austin jobs

Marketing Manager, Demand Generation

Company: CSID
Location: Austin
Posted on: March 14, 2018

Job Description:

Experian Partner Solutions is a leading provider of credit education, credit data and identity management solutions for businesses and their consumers. In 2016, Experian acquired Austin based CSID, which was founded in 2006 by a few serial entrepreneurs with a passion for helping consumers protect something they treasure most - their identity. The company evolved into a
fast-growing cyber-security startup helping businesses, both large and small, and 30+ million consumers (including families) with identity/fraud protection and data breach recovery (think Fortune 500 retailer gets hacked and credit card numbers get stolen).
Your Opportunity
The Partner Solutions marketing team needs a Marketing Manager to drive our enterprise demand generation programs. This person will be responsible for day-to-day management of inbound lead generation, outbound account-based marketing campaigns, sales enablement and basic KPI reporting infrastructure. Reporting to the Director of Marketing, Demand Generation,
the ideal candidate will have expertise in running B2B demand generation programs and aligning with sales teams.
Why You're Right for the Job

  • You thrive in funnel analytics and speaks in acronyms like MQL, SQL and conversion rates
  • You love both the science and art of marketing
  • You have a passion for building, implementing and measuring new systems, processes and campaigns
  • You are excited by a clean HubSpot/Salesforce integrationResponsibilities
    • Own the lead management process from lead capture to follow-up
    • Work collaboratively with Sales and obtain feedback on the quality of MQLs generated from marketing campaigns
    • Track full funnel marketing metrics and provide recommendations on program and campaign investments based on conversion rates
    • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership
    • Drive best in class data capture and management. Provide regular database health checks, cleansing and augmentation
    • Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
    • Manage and expand the capabilities of our HubSpot marketing automation platform
    • Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
    • Use the latest in account-based marketing technology and strategies to run multi-channel campaigns targeting Partner Solutions' largest prospects
    • Partner closely with other marketing teams and external vendors to ensure proper messaging, timing and execution of one-off and ongoing campaigns across website,email and advertising channels
    • Manage the execution of high-quality, acquisition-focused content including: blogs, infographics, video, white papers, webinars, social media, PR and more
    • Expand our distribution footprint beyond owned channels like blog, email, and social media through testing and experimentation
      • BS/BA (or similar) in marketing or related field
      • 5-7 years of experience with a minimum of 3 focused on B2B demand generation
      • Significant experience leveraging HubSpot and Salesforce together to achieve marketing objectives related to automation, data capture, lead management, and revenue goals. System accreditation strongly preferred
      • Experience with BrightFunnel and preferred
      • Strong project management and multi-tasking skills underpinned by a process-driven mindset
      • Proactive, creative, resourceful and motivated to be the best

        Keywords: CSID, Austin, Marketing Manager, Demand Generation, Advertising, Austin, Texas

        Click here to apply!

        Didn't find what you're looking for? Search again!

        I'm looking for
        in category

Other Advertising Jobs

Channel Marketing Specialist
Description: Summary of Job br br The Channel Marketing Specialist is an integral member of the marketing team primarily tasked with developing and managing programs for our channel partners resellers . They (more...)
Company: eMDs
Location: Austin
Posted on: 03/19/2018

Investor Reporting Specialist
Description: Job Title Investor Reporting Specialist Job Type Full Time Category Accounting/Finance Location Parmer - Austin, TX 78727 US Primary Schedule/s Full Time M-F 8-5 or 9-6 Job Description THE ROLE The (more...)
Company: Amplify Credit Union
Location: Austin
Posted on: 03/19/2018

Description: Client Reference Code: 213206 br JOB SUMMARY br Anchors assigned newscast. Presents local newscasts and feature reports. Conducts research and interviews supports journalists and editors by researching (more...)
Company: Spectrum
Location: Austin
Posted on: 03/17/2018

Acute-Care MLS and QC Editor
Description: Various openings for MLS with at least three years or more with acute-care hospital transcription/editing experience. Accounts and schedules are primarily second shifts as early as 12p EST , with openings (more...)
Company: Mommy Jobs Online
Location: Austin
Posted on: 03/21/2018

Email Marketing Specialist
Description: We are now recruiting remote contractors to become an agent. To get started please complete our contractor
Company: Mommy Jobs Online
Location: Austin
Posted on: 03/16/2018

Description: Our marketing team is looking for individuals to help promote an eco-friendly, e-commerce, 31 year old debt free, wholesale manufacturing company. Job duties: Set
Location: Cedar Park
Posted on: 03/17/2018

Lead Wedding Photographer
Description: Who is Bellagala We are a passionate and dedicated team that is working together to achieve our mission and purpose which is to enrich the lives of passionate
Company: Bellagala
Location: Austin
Posted on: 03/19/2018

Email Marketing Processor - (Flexible Schedule)
Description: Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy (more...)
Company: Mommy Jobs Online
Location: Austin
Posted on: 03/21/2018

Email Marketing Specialist - (Contract)
Description: We are now recruiting remote contractors to become an agent. To get started please complete our contractor
Company: Mommy Jobs Online
Location: Elgin
Posted on: 03/18/2018

Email Marketing Specialist
Description: We---re car2gocar2go began as a radical idea at Daimler, the company that invented the automobile and operates Mercedes-Benz. Today, we are the world---s largest, fastest-growing car-sharing service, (more...)
Company: car2go
Location: Austin
Posted on: 03/16/2018

Log In or Create An Account


Forgot password?

Find us on Facebook

Find us on LinkedIn

Get the latest Texas jobs by following @recnetTX on Twitter!

Austin RSS job feeds