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Digital Advertising Specialist

Company: Unique Influence
Location: Austin
Posted on: January 14, 2018

Job Description:

This role is based in Austin, TX. Relocation assistance will be made available to the right candidate.

Unique Influence manages paid user acquisition campaigns for some of the largest, most dynamic mobile app brands in the world.

We seek a knowledgeable and personable digital marketing strategist to design and lead high performing paid user acquisition campaigns for some of our global mobile app clients.

This role is for people with experience creating and managing paid user acquisition campaigns across mobile and social ad networks including Facebook, Google, Twitter, Pinterest, Snapchat, AdColony, AppLovin, TapJoy and more. Experience with mobile measurement partners and multi-channel attribution questions is a plus. Experience running campaigns across any of these paid user acquisition channels and tools gets your resume to the top of the pile.

For this job, you must also be able to speak and write fluently, mapping the appropriate creative and paid campaign strategy for mobile app-driven clients looking for additional monetization opportunities. The ability to pivot, organize, and present large amounts of data in thoughtful, coherent, summarized ways is a requirement as well.

Candidates who learn quickly, take ownership over their work, and expand on campaign size and scope will have significant upside and opportunities for professional growth.

Position Responsibilities:


  • Demonstrate expertise in paid user acquisition channels and strategies

  • Attend internal and external client meetings

  • Be a thought leader within the company

  • Ensure 100% accuracy on all campaign buys and client reports

  • Ensure all accounts are meeting their growth goals

  • Pull together innovative and inspiring campaign proposals

  • Extract campaign insights and be the driving force behind new strategies

  • Oversee billing and reporting for accounts

  • Present client with opportunities to drive incremental revenue

    People Should Have:


    • A Bachelor's degree with 2+ years of experience working within the social, search, digital media, or agency space

    • A strategic understanding of digital media planning & buying

    • Past experience running successful ad campaigns on a mix of the following channels: Facebook, Instagram, Pinterest, Snapchat, Adwords/Bing, and mobile ad networks

    • A working knowledge of Excel functions - pivot tables especially

    • An analytical and investigative approach to problem solving

    • Advanced written and presentation communication skill set

    • Ability to interface comfortably with senior brand managers and directors

    • Proficiency in translating strategy into smart and sound digital tactics

    • An optimistic outlook that contributes to an already vibrant company culture

    • Being open to innovating and changing workflow and management processes

      Benefits:


      • Employer pays 80% of Health and Dental Insurance Premium

      • 100% Disability, Life Insurance, and Vision Insurance

      • 12 company holidays

      • 18 vacation days, including PTO, your birthday off, summer Fridays and more

      • Flexible hours and additional benefits including lunch and fitness

      • An excellent atmosphere that embraces creativity and provides many opportunities to learn and grow

        Keywords: Unique Influence, Austin, Digital Advertising Specialist, Advertising, Austin, Texas

        Click here to apply!

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