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Product Marketing, Sr Staff

Company: Synopsys
Location: Austin
Posted on: June 10, 2024

Job Description:

Product Marketing Manager, Mobile and Automotive IP


USA - California - Mountain View/Sunnyvale, USA - Texas - Austin, USA - USA

Job Description and Requirements

Synopsys is hiring an IP Product Marketing Manager. The successful candidate is responsible for developing the resources, programs and processes to meet the financial plan for Synopsys IP product lines servicing Mobile, Automotive and Consumer/IoT markets. The candidate will oversee the definition of IP Portfolio capabilities, go-to-market strategies, overall Portfolio positioning, creation of internal and external collateral, and will work closely with the field organization, key customers, Product marketing, R&D and partners to identify and drive tactical and strategic business opportunities.


Business development/customer meetingsDefinition, alignment and promotion of products that will result in sustainable growth in the Mobile, Automotive, Consumer/IoT marketsCreation of strategic and tactical marketing plansGeneration of marketing requirements documentsInfluence product owners towards product roadmaps that fulfill market needsTAM/SAM analysesSales channel communication and trainingDemand creation/promotional initiativesPromotion of IP Portfolio through participation in industry events such as panels, positioning articles, and seminarsWorking closely with sales, product marketing, technical marketing, engineering and application engineering teams to understand technology and position to strategic business growth in the target markets
BS EE with 8+ yrs relevant experience. MS EE (preferred) with 6+ yrs relevant experience. MBA is a positive.Energetic, results-driven individualPrevious product marketing or technical marketing experience, preferably system level, ASIC or system on chip designExperience with Interface IP protocols, mixed signal, and semiconductor chip designKnowledge of Interface IP (such as Ethernet, MIPI, USB, PCIe) usage in Mobile, Automotive, Consumer and IoT market segmentsExperience with intellectual property licensing and business modelsProven ability to develop and manage relationships with sales teams, key customers, and partnersStrong organizational and program management skillsDemonstrated ability to work in a matrix environmentExperience with strategic market analysis and product planning a plusDemonstrated marketing expertise in product positioning, value proposition articulation and creation of compelling collateralTrack record of creative marketing programs and successfully launching new productsExcellent oral/public speaking and written communication skills
The base salary range across the U.S. for this role is between $149,000 - $223,00. In addition, this role may be eligible for an annual bonus, equity, and other discretionary bonuses. Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education. Your recruiter can share more specific details on the total rewards package upon request.

At Synopsys, we're at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we're powering it all with the world's most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.

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Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.


Job Category



United States

Job Subcategory

Product Marketing

Hire Type


Base Salary Range

$149,000 - $223,00

Keywords: Synopsys, Austin , Product Marketing, Sr Staff, Advertising , Austin, Texas

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