Content Strategist Lifecycle Marketing
Company: Western Union
Location: Austin
Posted on: November 19, 2023
Job Description:
Content Strategist Lifecycle Marketing -Denver-CO, Austin- TX,
New York-NY, Miami-FLAre you looking to build a career in the
financial services sector? Are you ready to unleash your potential
in a global business that is committed to moving money for better?
Are you interested in joining a globally diverse organization where
our unique contributions are recognized and celebrated, allowing
each of us to thrive? Then it's time to join Western Union as a
Content Strategist Lifecycle Marketing!!Western Union powers your
pursuitAs a Content Strategist Lifecycle Marketing you'll be
responsible to develop and execute content strategies for lifecycle
marketing team that drive traffic, retain customers and generate
leads, includedetermining which formats best communicate various
types of content, identifying ways to increase brandawareness, and
conducting keyword research. You should also be able to analyze
user engagementmetrics to determine whetherthe content is
well-received ornot.Role Responsibilities
- Developing clear and engagingcontent strategythat is consistent
with the company's brand image and addresses both business goals
and consumerneeds.
- Analyzing content marketing data to identify trends and
anticipate consumerneeds.
- Strategizing content pillars and subpillars. Performing
exhaustive research to gain in-depth knowledge of all
customerpersonas
- Performing extensive research and analysis on consumer thoughts
andtrends. Performing content audits to assess how well existing
content isperforming.
- Performing content gap analyses to determine what type of
content is missing and what isneeded.Creating, adjusting, and
managing the editorialcalendar.
- Developing a solid understanding of the target audience through
online and traditional marketresearch.
- Developing editorial strategy, so content is consistent across
all deliveryplatformsStayup to date on changing global privacy and
compliance laws that impact marketing and
customercommunications.
- Converse thoughtfully and effectively with marketing leadership
and senior leaders at thecompany.Role Requirements
- Bachelor's degree in marketing, communications, advertising,
journalism, or relatedfield.
- This role will be based in Denver or New York and will work
from 6AM ET to 2 PM ET.
- Proven content strategy and project managementexperience.
- StrongPowerPointand excelskills.
- Sound knowledge of content management systems, keyword research
tools, social media platforms, search engine optimization (SEO),
and search engine marketing (SEM).
- The ability to work underpressure.Strong content
presentationskills.Outstanding organizational and time
managementskills.Excellent analyticalskills.
- Exceptional marketing and collaborativeskills.Effective
communication skills.We make financial services accessible to
humans everywhere. Join us for what's next.Western Union is
positioned to become the world's most accessible financial services
company -transforming lives and communities. We're a diverse and
passionate customer-centric team of over 8,000 employees serving
200 countries and territories, reaching customers and receivers
around the globe. More than moving money, we design easy-to-use
products and services for our digital and physical financial
ecosystem that help our customers move forward.Just as we help our
global customers prosper, we support our employees in achieving
their professional aspirations. You'll have plenty of opportunities
to learn new skills and build a career, as well as receive a great
compensation package. If you're ready to help drive the future of
financial services, it's time for Western Union. Learn more about
our purpose and people at SalaryThe annual gross base salary range
is $86,000-$150,000. This role is also eligible to receive an
annual bonus.BenefitsYou will also have access to short-term
incentives, multiple health insurance options, accident and
lifeinsurance, and access to best-in-class development platforms,
to name a few (). Please see the location-specific benefits below
and note that your Recruiter may share additional role-specific
benefits during your interviewprocess or in an offer of
employment.Your United States - specific benefits include:
- Family First Program
- Time off
- Medical, Dental and Life Insurance
- Student Loan Repayment Program
- Tuition Assistance Program
- Parental LeaveWe are passionate about diversity. Our commitment
is to provide an inclusive culture that celebrates the unique
backgrounds and perspectives of our global teams while reflecting
the communities we serve. We do not discriminate based on race,
color, national origin, religion, political affiliation, sex
(including pregnancy), sexual orientation, gender identity, age,
disability, marital status, or veteran status. The company will
provide accommodation to applicants, including those with
disabilities, during the recruitment process, following applicable
laws.#LI-DC2#DICE
Keywords: Western Union, Austin , Content Strategist Lifecycle Marketing, Advertising , Austin, Texas
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