Content Strategist Lifecycle Marketing

Company: Western Union
Location: Austin
Posted on: November 19, 2023

Job Description:

Content Strategist Lifecycle Marketing -Denver-CO, Austin- TX, New York-NY, Miami-FLAre you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it's time to join Western Union as a Content Strategist Lifecycle Marketing!!Western Union powers your pursuitAs a Content Strategist Lifecycle Marketing you'll be responsible to develop and execute content strategies for lifecycle marketing team that drive traffic, retain customers and generate leads, includedetermining which formats best communicate various types of content, identifying ways to increase brandawareness, and conducting keyword research. You should also be able to analyze user engagementmetrics to determine whetherthe content is well-received ornot.Role Responsibilities

• Developing clear and engagingcontent strategythat is consistent with the company's brand image and addresses both business goals and consumerneeds.
• Analyzing content marketing data to identify trends and anticipate consumerneeds.
• Strategizing content pillars and subpillars. Performing exhaustive research to gain in-depth knowledge of all customerpersonas
• Performing extensive research and analysis on consumer thoughts andtrends. Performing content audits to assess how well existing content isperforming.
• Performing content gap analyses to determine what type of content is missing and what isneeded.Creating, adjusting, and managing the editorialcalendar.
• Developing a solid understanding of the target audience through online and traditional marketresearch.
• Developing editorial strategy, so content is consistent across all deliveryplatformsStayup to date on changing global privacy and compliance laws that impact marketing and customercommunications.
• Converse thoughtfully and effectively with marketing leadership and senior leaders at thecompany.Role Requirements
  • Bachelor's degree in marketing, communications, advertising, journalism, or relatedfield.
  • This role will be based in Denver or New York and will work from 6AM ET to 2 PM ET.
  • Proven content strategy and project managementexperience.
  • StrongPowerPointand excelskills.
  • Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
  • The ability to work underpressure.Strong content presentationskills.Outstanding organizational and time managementskills.Excellent analyticalskills.
  • Exceptional marketing and collaborativeskills.Effective communication skills.We make financial services accessible to humans everywhere. Join us for what's next.Western Union is positioned to become the world's most accessible financial services company -transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at SalaryThe annual gross base salary range is $86,000-$150,000. This role is also eligible to receive an annual bonus.BenefitsYou will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few (). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment.Your United States - specific benefits include:
    • Family First Program
    • Time off
    • Medical, Dental and Life Insurance
    • Student Loan Repayment Program
    • Tuition Assistance Program
    • Parental LeaveWe are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.#LI-DC2#DICE

Keywords: Western Union, Austin , Content Strategist Lifecycle Marketing, Advertising , Austin, Texas