Marketing Director

Company: Agile Velocity, LLC
Location: Austin
Posted on: March 18, 2023

Job Description:

Would collaborating on a high-performance product marketing team for a fast-growing company pique your interest?
We are in search of an exceptional product marketing leader to take our go-to-market process to the next level of sophistication and performance. As a key member of Agile Velocity Marketing Team and the "go-to-market" ecosystem, the Product Marketing Director will be responsible for guiding and shaping all product marketing activities. -
This high impact role is responsible for working as part of the marketing team to develop a keen understanding of target markets, customer needs, trends, buying behaviors and competitive offerings, and partnering with our product and sales teams to develop and execute an industry leading go-to-market process that maximizes annual contract value (ACV) and market penetration.
The prime candidate for this critical role will have extensive SaaS product marketing and people leadership experience. -
Key Responsibilities

• 
  
• Lead a high-performance team of product marketers and researchers to develop and execute an industry-leading product go-to-market process.
  
• Develop an in-depth understanding of emerging market trends and opportunities, customer needs and buyer behavior, and translate them into product requirements and product roadmap priorities.
  
• Develop clear and compelling product positioning, messaging and value propositions that -differentiate our award-winning products from the competition, working closely with sales and product teams to generate valuable leads.
  
• Serve as an evangelist and subject matter expert on Agile Velocity and Path to Agility at internal and external events.
  
• Perform strategic market analysis to include target addressable market (TAM) analysis, win/loss, and competitive analysis.
  
• Build productive relationships with key influencers to include industry analysts, academics, management consultants and customers.
  
• Create sales content including presentations, messaging and positioning guides, competitive insight, market research, website content etc. - -
  
• Create, prioritize and implement demand generation initiatives, including, but not limited to: automated nurture, search engine optimization, social media presence, drip and marketing emails.
  
• Track, analyze and account for demand generation effectiveness, identifying areas of improvement.
  
• Demonstrate thought leadership in marketing by creating content such as whitepapers and blogs, engaging with analysts and attending industry councils. - -
  
• Work closely with product management to communicate market requirements and competitive intelligence and stay in-tune with the roadmaps of those products supporting the solution. -
  
• Gather and maintain intelligence about key competitors and develop messaging on how to successfully compete against them. -
  
  Qualifications
  
  • 
    
  • 12+ years of product marketing and product strategy experience with 3+ years people management experience and a minimum of 1+ years at director level.
    
  • Entrepreneurial and innovative leader with a strategic mindset.
    
  • Extensive experience developing and executing SaaS go-to-market processes.
    
  • Knowledgeable in technology, experience with Enterprise software, Cloud and SaaS. -
    
  • Strong history of leading and executing solutions marketing strategies and plans including building market-driven business cases, creating compelling messaging materials, developing and executing product go-to-market plans.
    
  • Proven ability to lead market and competitive analysis to include sizing of target addressable market (TAM).
    
  • Excellent presentation development and delivery skills. -
    
  • Working with press and analysts, experience in public speaking is a plus. -
    
  • Ability to translate complex problems and solutions into simple, intuitive and compelling marketing and sales materials.
    
  • Trained, versed, and a practitioner in product and solution marketing methodologies. -
    
  • Agile Experience is a plus.
    
    What You Can Expect from Us
    At Agile Velocity, we take our core values seriously. Openness & Transparency, Ownership, Continuous Improvement, Collaboration, and Fun flow through our work and interactions freely. As a single team serving two companies (Agile Velocity and Path to Agility), we work hard to succeed as a whole team (#nobodyworksalone). We keep our egos in check and take every opportunity to collaborate, promoting new learning and growth opportunities. If you want to feel like you truly are operating as part of a self-managing team with autonomy in your job then come help us guide teams to accelerate agility within their organization. We are transforming the way businesses compete and win. -
    Why Agile Velocity?
    Our objective is always the same: We want to leave our clients completely self-sufficient, enabling them to handle any new changes they face with confidence, expertise, and a clear focus on creating business value. To do so, we only hire top talent that can actively support our client's goals, and who can deliver our world-class coaching and training in Agile, Scrum, Lean, and Scaling frameworks. We work as a tight-knit, collaborative team, which has been voted as a "Best Places to Work in Austin'' as well as a multiple Inc 5000 awards. Benefits include: -
    Fully paid health insurance for employees
    401(k) Match
    Company-paid Employee Life Insurance
    Company-paid Employee dental and vision insurance
    Open PTO policy plus holidays
    Team building opportunities: sports, lunches, happy hours, and more
    Flexible work schedule
    Work from Home and Coworking locations available

Keywords: Agile Velocity, LLC, Austin , Marketing Director, Advertising , Austin, Texas