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Digital Marketing Manager

Company: UPLIFT Desk
Location: Austin
Posted on: March 18, 2023

Job Description:

Job DescriptionWe are looking for a Marketing Manager to manage the Marketing Department. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated campaigns from concept to execution. The Marketing Department is responsible for creating high-quality marketing products and strategies for our UPLIFT Desk brand. The best part is we already have exceptional, market-leading products! You will use your creative talents to launch innovative marketing programs that drive demand. Exceptional judgment, attention to detail and an eye for quality are crucial. A keen sense of how to effectively put yourself in the customer's shoes is a must and should be second nature to you.Required Qualifications

  • 5+ years of experience in ecommerce marketing
  • 5+ years of experience with Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads
  • BS/MS degree in marketing or a related field
  • 2+ years of ecommerce marketing team management
  • Demonstrable experience leading and managing SEO/SEM, email, social media, and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Effective in managing timelines, project budgets, and multiple team members
  • Experience in optimizing landing pages and user funnels
  • Experience with audience tracking, segmentation, and data analytics
  • Brand, product, and e-commerce marketing expert experience working for a mid-size or larger company
  • Up-to-date with the latest trends and best practices in online marketing and measurementPreferred Qualifications
    • 5+ Years ecommerce marketing management experience
    • Experience with G-suite/Google Workspace (docs and spreadsheets)
    • Google Adwords Certified
    • Experience with project management software, such as AirTableWhat You'll Do
      • Manage marketing communications, advertising, branding, and public relations
      • Lead integrated digital marketing campaigns from concept to execution using your strong knowledge of current marketing tools and strategies
      • Cross-department collaboration between the marketing, webdev, multimedia, sales, and product design teams to launch marketing campaigns on time and on budget
      • Develop product positioning and buyer-focused messaging that differentiates UPLIFT Desk products in a competitive market
      • Design, build, and maintain our social media presence
      • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
      • Identify trends and insights, and optimize spend and performance based on the insights
      • Brainstorm new and creative growth strategies
      • Evaluate emerging technologies
      • Provide thought leadership and perspective for adoption where appropriateBenefits
        • A merit-based environment that rewards growth and accomplishment regardless of seniority
        • Generous paid time off
        • 4% 401K company matching with instant vesting (after one year)
        • Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
        • Flexible spending account (FSA) for health care and child care costs
        • Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
        • Free UPLIFT Desk (after one year)
        • 50% discount on all UPLIFT products
        • Free healthy (and not so healthy) snacks and drinks
        • On-the-job training and skills development
        • A supportive and engaging work culture that promotes healthy livingPosition Details
          • Compensation: DOE
          • Type: Full-time
          • Employee Status: Regular
          • Work Schedule: Monday - Friday, 8am-5pm
          • Location: Austin, TXCurrently is a hybrid position and follows a 2+ day in-office work schedule, with in-office days based on business needs. In the future this role may become 100% in-office if business needs change. You must be based within commutable distance of the work location listed on the job posting, or willing to relocate prior to beginning employment with UPLIFT Desk.About UPLIFT DeskAs a fast growing, mid-sized Direct To Consumer (DTC) brand company, it's our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees!UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers' comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content teams ecommerce website offers customers the ability to highly configure products. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business! Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.Award winning UPLIFT Desk is loved globally!
            • Rated Best Standing Desk by New York Times Wirecutter 3 years in a row
            • Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk
            • Google reviews - 4.8 rating with 4000+ reviewsWe value our environment:
              • We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation, we're able to plant tens of thousands of new trees each year
              • Solar Powered Operations - Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses
              • We use sustainable materials in our products. Some examples are:
              • Bamboo Desktops, Drawers, & Motion Boards - The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour
              • Eco Curve Desktops - Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents
              • Rubberwood Desktops - Par-- rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second lifeEqual Opportunity Employer (EEO)UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.To all recruitment agencies: We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.

Keywords: UPLIFT Desk, Austin , Digital Marketing Manager, Advertising , Austin, Texas

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