Associate Director, Segment Marketing
Company: Wolters Kluwer
Location: Austin
Posted on: January 27, 2023
Job Description:
The Associate Director, Segment Marketing will serve an integral
function on the marketing management team, driving a team across
all the market segments we serve to deliver on aggressive MQL and
pipeline goals. This position will facilitate the collaboration
between the segment marketing managers and sales teams to inspire
and drive the team to achieve goals across all segments (legal,
retirement and health). Close collaboration with Marketing
execution, BI, Research and Pricing leadership. Ultimately this
role will drive segmentation team to initiate and enhance the
quality of performance across both internal (product marketing
assets) and external (integrated campaigns) the segment strategy
down to each market segment we serve to deliver results, fail fast
and re-imagine success, and coach and mentor the team to deliver.
This role is 100% remote**Essential Duties and
Responsibilities:
- Data enthusiast. Knowing the numbers drives and inspires you to
make decisions and lead
- Experience leading teams to deliver (and exceed) MQL and
pipeline goals with the ability to think broadly and also roll up
your sleeves as a player/coach
- Creative approach to encourage and educate team(s) to inspire
new ways to surprise and delight prospects and customers and drive
demand for our expert solutions
- Proven experience with deep segmentation and targeting to
optimize performance
- Strategic Planning and strong prioritization capabilities
- Content management experience across mediums
- Excellent attention to detail to manage and track budget across
multiple cost centers, analyze and allocate spend shifts
accordingly and drive to positive ROI across all non-traditional
channels
- Systems acumen to coach the team to ensure they are optimally
leveraging the marketing tech stack to improve performance with a
focus on cross sell, up sell and new client acquisition.
- Performs other duties as assigned by ManagerJob
QualificationsEducation:
- Bachelor's degree in marketing, communications or related
field.Experience:
- Minimum 10 years in a progressive B2B environment
- Salesforce or CRM experience, as well as experience with
targeting tools (zoominfo, demand base, etc.)
- Audience development acumen, with a strong focus on driving
deeper segmentation
- Experience working across multiple channels and managing
projects and people
- Ability to absorb and analyze data to make decisions
- Proficient in Outlook, MicrosoftOther Knowledge, Skills,
Abilities or Certifications:
- Proven ability to lead a team and deliver quantitative
results
- Ability to work well in a matrixed organization and effectively
manage across boundaries
- Strong verbal and written communication
- Strong attention to detailTravel requirements:10%
travelCompensation:Target salary range CA, CT, CO, NY, WA::
$143,000-$202,400EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S.
Corporation and all of its subsidiaries, divisions and
customer/business units is an Equal Opportunity / Affirmative
Action employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, or protected veteran status.
Keywords: Wolters Kluwer, Austin , Associate Director, Segment Marketing, Advertising , Austin, Texas
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