Head of Marketing Operations

Company: Silicon Laboratories Inc.
Location: Austin
Posted on: January 25, 2023

Job Description:

We are -Silicon Labs.---We are a leader in secure, intelligent wireless technology for a more connected world.---Our integrated hardware and software platform, intuitive development tools, unmatched ecosystem and robust support make us the ideal long-term partner in building advanced industrial, commercial, home and life applications. We make it easy for developers to solve complex wireless challenges throughout the product lifecycle and get to market quickly with innovative solutions that transform industries, grow -economies -and improve lives.--- -The close partnership between Sales and Marketing continues to be the bedrock for a high performing organization and nowhere is that more prevalent than in the optimization, growth, and strategic usage of sales and marketing technology. As the Head of Marketing Operations at Silicon Labs, you will be responsible for the marketing operations team's success and partnerships throughout the organization. You willensure Salesforce is the source of truth platform for sales, marketing, and product for all data needs and---the---source of record for the company's engagements. Using and integrating the full breadth of the marketing and sales technology stack in conjunction with Salesforce will be a crucial piece of this role, tools including:---Marketo, Adobe Experience Platform,---Leadspace,---Rollworks, and more. You will work with sales on scaling account plans through data insights and ensure Account Based Marketing is at the forefront of all tech stack decisions.You will have the chance to deliver impactful projects across our businesses and influence and define our system infrastructure.---Our high performing Global Operations team brings the best and brightest to play at the forefront of technology and strategy for Silicon Labs, this role will play a crucial position in our growth and expansion as a data driven company.---Responsibilities

• Act as the key business partner from the marketing organization to the sales organization
• Manage a high performing operations team with focus areas encompassing marketing operations, sales operations, and demand gen
• Ensure sales has access to the best customer insights throughout the selling cycleand ensure sales has an open and understood SLA into the operations team for support
• Design Salesforce and sales tools with sales team feedback at the forefront - run pilots with key sales stakeholders to ensure high levels of usage and closed loop reporting on operation team projects
• Act as key business partner to performance marketing organization throughout the full campaign process, ensuring marketing tech stack delivers an optimal customer experience throughout the full outbound and inbound motion
• Own and manage the full lead and account engagement process through the lens of the marketing technology stack. Ensure lead routing, scoring, and account engagement scoring are constantly monitored and optimized for various conversion success metrics
• Be the lead expert and strategy driver on the operations teams for all things Sales and Marketing Technology
• Help improve data integration across the company,---delivering---data---insights---from other areas of the business (Sales Operations, Business Units, etc.)---to influence---development decisions---
• Manage overall database health for marketing and sales technology stack
• In partnership with Performance Marketing be responsible for overall demand gen strategy
• Partner with---performance marketing and sales operations---to ensure best practices are in place for the development and operationalization of long-term demand gen, ABM, and reporting standards---
• Ensure reporting and campaign analytics are in place to measure program success and how to optimize---Preferred Experience and Skills:
  • Bachelor's degree in marketing, statistics, economics, computer science, mathematics or other relevant disciplines. Master's degree preferred.
  • 7+ years' experience in a Marketing/Sales Operations role
  • 5+ years of experience managing marketing operations, sales operations, or analyst teams
  • Broad experience managing the end-to-end lifecycle (Selection, Adoption, Integration, and Optimization) for Marketing and Sales Technology
  • Certified Salesforce.com Administrator a plus;proficient in all common configuration (i.e.---non-coding) tasks preferred
  • Expert in---Marketo---or other enterprise-level marketing automation systems.---
  • Experience with ABM Orchestration and Revenue Optimization Platforms like 6Sense and Engagio are preferred
  • Understands business process development and improvement initiatives including data analysis, mining and warehousing, business intelligence, and lead management processes and technologies.---
  • Experience leveraging data science or analyst teams to produce consistent reporting on crucial KPI's or demand gen activatesBenefits
    • Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental & vision plans---
    • Highly competitive salary---
    • 401k plan with match and Roth plan option---
    • Equity rewards (RSUs)---
    • Employee Stock Purchase Plan (ESPP)---
    • Life/AD&D and disability coverage---
    • Flexible spending accounts---
    • Adoption assistance---
    • Back-Up childcare---
    • Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)---
    • Flexible PTO schedule---
    • 3 paid volunteer days per year---
    • Charitable contribution match---
    • Tuition reimbursement---
    • Free downtown parking---
    • Onsite gym---
    • Monthly wellness offerings---
    • Free snacks---
    • Monthly company updates with our CEO---We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Silicon Laboratories Inc., Austin , Head of Marketing Operations, Advertising , Austin, Texas