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Product Marketing Manager

Company: Meta
Location: Austin
Posted on: November 26, 2022

Job Description:

Summary: Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, WhatsApp, and Novi further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.Instructions on how to apply, click "Apply to Job" online on the web page.Required Skills: Product Marketing Manager Responsibilities:

  • Implement specialized knowledge of Metas proprietary data analysis tools and technologies as well as product development and marketing processes and procedures to generate global actionable insights into consumer and platform audience behaviors, ad performance, integrity insights, and small businesses
  • Responsible for setting outbound priorities for suite of Business Integrity products and policies for the small business audience and work with partner teams to ensure those priorities ladder up to Metas overarching strategic goals
  • Use Metas Marketing Expert TransScript tool, Business Product Marketing Data Playground, Business Integrity Dash, Business Friction Analysis, and ME Knowledge Base to synthesize market feedback from small businesses and influence product and policy teams to build future solutions that support the needs surfaced in the market globally
  • Guide global cross-functional teams in developing client and vendor communications, education, product documentation, and sales collateral that help businesses navigate policies
  • Work cross-functionally with data science, product, and operations teams to forecast the impact of integrity launches and prepare small business sales and marketing teams to support clients through these changes
  • Effectively and regularly communicate with leadership within the Sales and Product organization and build strong cross-functional relationships and prioritize work to deploy finite go-to-market capacity efficientlyMinimum Qualifications: Minimum Qualifications:
  • Employer will accept a Masters degree in Computer Science, Engineering, Business Administration, Information Systems, or related field and 24 months of work experience in job offered or in a business analyst, marketing, or computer-related occupation. Experience must include 24 months of experience in the following:
  • Informing product strategy in partnership with product management and engineering across multiple product areas, and establishing and driving both in-bound as well as the go-to-market plan for products
  • Identifying long-term opportunities for different product areas (video solutions and branded contents solutions) based on regional understanding, analysis, and a strategic view of the direction of the market both for businesses and consumers
  • Assessing market and requirements including impact analysis and competitive benchmarking
  • Representing internal and external stakeholders including qualitative and quantitative feedback
  • Leading comprehensive go-to-market strategy including sales and partner materials
  • Managing high-priority, fast moving decisions and communications regarding policy changes or enforcement
  • Contributing at both strategic and operational levelsIndustry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

Keywords: Meta, Austin , Product Marketing Manager, Advertising , Austin, Texas

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