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Growth Marketing Analyst

Company: Robert Half International
Location: Austin
Posted on: September 22, 2022

Job Description:

Growth Marketing Analyst duties include:

  • Execute a multi-channel customer acquisition strategy and tactics to drive awareness, sign-ups and bookings.
  • Manage day-to-day activities including display, search (paid and organic), and social media.
  • Ideate and create new tests, designed to optimize conversion from digital and CRM marketing activities.
  • Support channel marketing activities.
  • Develop and optimize automated CRM marketing campaigns, including A/B and multivariate testing, with the goal of improving engagement rates (open, click, and conversion).
  • Incorporate CRM audiences into segmentation and messaging of acquisition campaigns.
  • Leverage tools including our CRM platform, and loyalty program.
  • Develop new data-driven and informed strategies, to drive growth across all parts of the customer lifecycle.
  • Engage with 3rd parties, including agencies and contractors as needed.
  • Accountability and Performance Measures

    New customers: Web sessions, bookings, conversion and revenue.



    Repeat: Increase repeat rates, and engagement with our loyalty program.



    Efficiency: Reduce costs to acquire and retain customers.

    Required qualifications:

    • 2 or more years of relevant marketing experience in a B2C environment, with travel industry, or online marketplace experience preferred.
    • Hands on knowledge and experience, working with multi-channel B2C marketing automation programs that incorporate email and mobile messaging. Experience with Iterable is strongly preferred.
    • 2 or more years of online paid marketing experience. Display and/or SEM is highly desirable.
    • Exceptionally strong analytical skills and mindset.
    • Proactive, resourceful, and results-oriented self-starter, with the ability to thrive in an authentic, feedback-driven culture, and "roll-up-your-sleeves" environment.
    • Excellent verbal, written, and interpersonal communication skills.
    • Solid organizational and project management skills, with the ability to prioritize multiple work streams effectively. Experience with JIRA and Asana is desirable and considered fundamental tools for this role.
    • Demonstrable knowledge of analytics tools, including Google Analytics and Looker.

Keywords: Robert Half International, Austin , Growth Marketing Analyst, Advertising , Austin, Texas

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