AustinRecruiter Since 2001
the smart solution for Austin jobs

Growth Marketing Analyst

Company: Robert Half International
Location: Austin
Posted on: September 22, 2022

Job Description:

Growth Marketing Analyst duties include:

  • Execute a multi-channel customer acquisition strategy and tactics to drive awareness, sign-ups and bookings.
  • Manage day-to-day activities including display, search (paid and organic), and social media.
  • Ideate and create new tests, designed to optimize conversion from digital and CRM marketing activities.
  • Support channel marketing activities.
  • Develop and optimize automated CRM marketing campaigns, including A/B and multivariate testing, with the goal of improving engagement rates (open, click, and conversion).
  • Incorporate CRM audiences into segmentation and messaging of acquisition campaigns.
  • Leverage tools including our CRM platform, and loyalty program.
  • Develop new data-driven and informed strategies, to drive growth across all parts of the customer lifecycle.
  • Engage with 3rd parties, including agencies and contractors as needed.
  • Accountability and Performance Measures

    New customers: Web sessions, bookings, conversion and revenue.

    Repeat: Increase repeat rates, and engagement with our loyalty program.

    Efficiency: Reduce costs to acquire and retain customers.

    Required qualifications:

    • 2 or more years of relevant marketing experience in a B2C environment, with travel industry, or online marketplace experience preferred.
    • Hands on knowledge and experience, working with multi-channel B2C marketing automation programs that incorporate email and mobile messaging. Experience with Iterable is strongly preferred.
    • 2 or more years of online paid marketing experience. Display and/or SEM is highly desirable.
    • Exceptionally strong analytical skills and mindset.
    • Proactive, resourceful, and results-oriented self-starter, with the ability to thrive in an authentic, feedback-driven culture, and "roll-up-your-sleeves" environment.
    • Excellent verbal, written, and interpersonal communication skills.
    • Solid organizational and project management skills, with the ability to prioritize multiple work streams effectively. Experience with JIRA and Asana is desirable and considered fundamental tools for this role.
    • Demonstrable knowledge of analytics tools, including Google Analytics and Looker.

Keywords: Robert Half International, Austin , Growth Marketing Analyst, Advertising , Austin, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Austin RSS job feeds