Growth Marketing Analyst

Company: Robert Half International
Location: Austin
Posted on: September 22, 2022

Job Description:

Growth Marketing Analyst duties include:

• Execute a multi-channel customer acquisition strategy and tactics to drive awareness, sign-ups and bookings.
• Manage day-to-day activities including display, search (paid and organic), and social media.
• Ideate and create new tests, designed to optimize conversion from digital and CRM marketing activities.
• Support channel marketing activities.
• Develop and optimize automated CRM marketing campaigns, including A/B and multivariate testing, with the goal of improving engagement rates (open, click, and conversion).
• Incorporate CRM audiences into segmentation and messaging of acquisition campaigns.
• Leverage tools including our CRM platform, and loyalty program.
• Develop new data-driven and informed strategies, to drive growth across all parts of the customer lifecycle.
• Engage with 3rd parties, including agencies and contractors as needed.
• Accountability and Performance Measures
  
  New customers: Web sessions, bookings, conversion and revenue.
  
  
  
  Repeat: Increase repeat rates, and engagement with our loyalty program.
  
  
  
  Efficiency: Reduce costs to acquire and retain customers.
  
  Required qualifications:
  
  
  • 2 or more years of relevant marketing experience in a B2C environment, with travel industry, or online marketplace experience preferred.
  • Hands on knowledge and experience, working with multi-channel B2C marketing automation programs that incorporate email and mobile messaging. Experience with Iterable is strongly preferred.
  • 2 or more years of online paid marketing experience. Display and/or SEM is highly desirable.
  • Exceptionally strong analytical skills and mindset.
  • Proactive, resourceful, and results-oriented self-starter, with the ability to thrive in an authentic, feedback-driven culture, and "roll-up-your-sleeves" environment.
  • Excellent verbal, written, and interpersonal communication skills.
  • Solid organizational and project management skills, with the ability to prioritize multiple work streams effectively. Experience with JIRA and Asana is desirable and considered fundamental tools for this role.
  • Demonstrable knowledge of analytics tools, including Google Analytics and Looker.

Keywords: Robert Half International, Austin , Growth Marketing Analyst, Advertising , Austin, Texas