Email Marketing Specialist
Posted on: August 7, 2022
Must be located in or near Austin Tx. Direct Hire RoleRole
Description: This role will require monitoring Business
Intelligence (BI) reports and Google Analytics dashboards to ensure
the sustained performance of all campaign activity, analyze results
and provide feedback to improve the outcomes of future campaigns.
This role work across teams to request content, graphics, and price
discounts as required. Key Job Functions And Responsibilities
- Build, maintain and manage multiple campaigns for industry,
brand, and customer segments.
- Maintain and expand the email marketing process, procedures,
and guidelines, monitoring proper usage, and incorporating new
features and functionalities of the platform.
- Work with our internal data architect, and our marketing
automation platform deliverability and support teams to ensure our
data is clean and maintained.
- Become the subject matter expert on our audience segmentations
and leverage that knowledge to harness our internal data warehouse
to serve our customers and prospects the right message at the
- Monitor Business Intelligence (BI) reports and Google Analytics
dashboards to ensure the sustained performance of all campaign
activity, analyze results and provide feedback to improve the
outcomes of future campaigns.
- Develop and maintain templates for emails across our brand
- Identify new opportunities for broadcast or automated
- Work across teams to request content, graphics, and price
discounts as required. Required Knowledge, Skills And Abilities
- Minimum 3 years of email marketing experience: e-learning or
- Bachelor's degree, or equivalent experience required.
- Comfortable running an email marketing program using an
automation platform like Cordial.
- Familiarity with Salesforce is a plus
- Well versed in audience segmentation and message flow.
- Willingness to learn and grow your skill set.
- Desire to Do the Right Thing, Rely on Data, and Consider
Keywords: Akkodis, Austin , Email Marketing Specialist, Advertising , Austin, Texas
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