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Email Marketing Specialist

Company: Akkodis
Location: Austin
Posted on: August 7, 2022

Job Description:

Must be located in or near Austin Tx. Direct Hire RoleRole Description: This role will require monitoring Business Intelligence (BI) reports and Google Analytics dashboards to ensure the sustained performance of all campaign activity, analyze results and provide feedback to improve the outcomes of future campaigns. This role work across teams to request content, graphics, and price discounts as required. Key Job Functions And Responsibilities

  • Build, maintain and manage multiple campaigns for industry, brand, and customer segments.
  • Maintain and expand the email marketing process, procedures, and guidelines, monitoring proper usage, and incorporating new features and functionalities of the platform.
  • Work with our internal data architect, and our marketing automation platform deliverability and support teams to ensure our data is clean and maintained.
  • Become the subject matter expert on our audience segmentations and leverage that knowledge to harness our internal data warehouse to serve our customers and prospects the right message at the optimal time.
  • Monitor Business Intelligence (BI) reports and Google Analytics dashboards to ensure the sustained performance of all campaign activity, analyze results and provide feedback to improve the outcomes of future campaigns.
  • Develop and maintain templates for emails across our brand family.
  • Identify new opportunities for broadcast or automated campaigns.
  • Work across teams to request content, graphics, and price discounts as required. Required Knowledge, Skills And Abilities
    • Minimum 3 years of email marketing experience: e-learning or e-commerce preferred.
    • Bachelor's degree, or equivalent experience required.
    • Comfortable running an email marketing program using an automation platform like Cordial.
    • Familiarity with Salesforce is a plus
    • Well versed in audience segmentation and message flow.
    • Willingness to learn and grow your skill set.
    • Desire to Do the Right Thing, Rely on Data, and Consider Customer Experience

Keywords: Akkodis, Austin , Email Marketing Specialist, Advertising , Austin, Texas

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