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Product Marketing Manager

Company: Upland Software
Location: Austin
Posted on: August 6, 2022

Job Description:

DescriptionAt Upland Software, you'll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. We're passionate. We're proactive. We take pride in our work, and we love a good challenge. Sound like you?Opportunity Summary: At Upland CXM, our goal is to be the trusted MarTech & CX provider for organizations and brands to measurably connect with their customers and supporters. We help customers focus on what matters. With a growing portfolio of 9 leading Martech products, the successful candidate will be part of the team that drives CXM's Go To Market engine forward, through insight, story-telling, passion and analytics. Primary Responsibilities: Working with the Upland CXM Product Marketing Team, the successful candidate will be responsible for a subset of the CXM product portfolio. The Product Marketing Role is a critical component to the success of the Go To Market motion covering; Product Roadmap translation, Product Launches, Ideal Customer Profile & Persona Analysis, Market Intelligence and Sales Enablement. Requirements: Customer-centric, inquisitive mindset Clear and compelling writing and messaging skills, including translating product and technical content into customer-facing messaging Competitive and market research and analytics skills Ability to learn and understand the technical side of software products Effective cross-functional collaboration, including across sales, customer success, product, and marketing teams Strong communication skills, including market-facing and with internal stakeholders Ability to develop and execute a variety of business strategies, including marketing, product and go to market strategies Strong usage of Microsoft Office, especially Powerpoint and Excel Desired Skills: Experience with Adobe Creative Cloud, including InDesign and Photoshop Understanding of martech software and the general market and competitive landscape Salesforce experience, especially in utilizing reporting capabilities Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.comUpland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.

Keywords: Upland Software, Austin , Product Marketing Manager, Advertising , Austin, Texas

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