Product Marketing Manager
Company: Upland Software
Location: Austin
Posted on: August 6, 2022
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Job Description:
DescriptionAt Upland Software, you'll find smart, creative teams
who love working together to deliver value for our customers, and a
global culture of growth and possibility. We're passionate. We're
proactive. We take pride in our work, and we love a good challenge.
Sound like you?Opportunity Summary: At Upland CXM, our goal is to
be the trusted MarTech & CX provider for organizations and brands
to measurably connect with their customers and supporters. We help
customers focus on what matters. With a growing portfolio of 9
leading Martech products, the successful candidate will be part of
the team that drives CXM's Go To Market engine forward, through
insight, story-telling, passion and analytics. Primary
Responsibilities: Working with the Upland CXM Product Marketing
Team, the successful candidate will be responsible for a subset of
the CXM product portfolio. The Product Marketing Role is a critical
component to the success of the Go To Market motion covering;
Product Roadmap translation, Product Launches, Ideal Customer
Profile & Persona Analysis, Market Intelligence and Sales
Enablement. Requirements: Customer-centric, inquisitive mindset
Clear and compelling writing and messaging skills, including
translating product and technical content into customer-facing
messaging Competitive and market research and analytics skills
Ability to learn and understand the technical side of software
products Effective cross-functional collaboration, including across
sales, customer success, product, and marketing teams Strong
communication skills, including market-facing and with internal
stakeholders Ability to develop and execute a variety of business
strategies, including marketing, product and go to market
strategies Strong usage of Microsoft Office, especially Powerpoint
and Excel Desired Skills: Experience with Adobe Creative Cloud,
including InDesign and Photoshop Understanding of martech software
and the general market and competitive landscape Salesforce
experience, especially in utilizing reporting capabilities Upland
Software (Nasdaq: UPLD) is a leader in cloud-based tools for
digital transformation. To learn more, visit
www.uplandsoftware.comUpland Software is an Equal Employment
Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex, sexual orientation, gender identity, national
origin, disability, veteran status or other legally protected
status.
Keywords: Upland Software, Austin , Product Marketing Manager, Advertising , Austin, Texas
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