Product Marketing Manager (Remote)
Company: Xplor
Location: Austin
Posted on: August 5, 2022
Job Description:
Company DescriptionXplor is a global provider of business
management software, payments and value-added services that power
boutique studio, gyms, fitness facilities, childcare centers and
independent personal trainers across the globe. Our ambition is to
empower passionate people and deliver a compelling integrated
proposition to enable clients to spend more time growing their
business.Xplor has brought together 20 different software and
payment processing brands to create Fitness and Wellbeing vertical
business. Across North America Xplor currently goes to market with
7 software brands including Marianatek, Perfectmind, BrandBot,
ZingFit, Xplor Studio, TrueCoach and PTMinder. There's more than
900 of us in the global Xplor Fitness and Wellbeing team and we're
passionate about enabling gym and studio owners, leisure centers,
and personal trainers to deliver better business outcomes for
themselves and their customers.Job DescriptionXplor is seeking an
innovative Product Marketing Manager to spearhead Xplor's growth
and competitiveness in the global boutique 'studio' industry. We've
recently introduced the Product Marketing function into our
business at Xplor and this role will be instrumental in building
out this function for our newly-developed Studio product within the
wider group by leveraging previous product marketing experience and
success.In this role you'll lead the marketing strategy/delivery of
the go-to-market plan to capture new business and market share for
Xplor's Studio product. You will develop compelling product
positioning and messaging, deliver integrated go-to-market programs
driving growth, build impactful content for our marketing campaigns
and events, and enable our commercial teams to execute at their
best. You will partner closely with key clients, community and
influencers, as well as sales and product stakeholders across the
organisation to drive measurable impact in the global boutique
wellness/studio market.The successful candidate will have a passion
for delivering compelling stories and content, enabling sales
teams, and driving pipeline with targeted marketing activities in
partnership with field marketing and commercial sales teams. You
will have a great track record of managing integrated product
campaigns and interpreting results. In addition you will act as our
brand ambassador and build programs that capitalise on consumer
behaviour trends.Key Responsibilities
- Be the champion, evangelist and product marketing engine behind
the Studio product globally, focusing on the key markets, driven by
TAM and market opportunity, to drive pipeline generation and
growth.
- Develop segment-based market and buyer research that fuels
go-to-market planning, campaign strategies and awareness, providing
compelling insights for sales teams and externally-facing
assets.
- Partner with relevant Field Marketing teams to orchestrate the
delivery of buyer campaigns in each region to drive pipeline
generation and growth for your brand/segment
- Collaborate with field marketing peers and other stakeholders
to curate and produce relevant content for target buyers and
industries that fuel the regional demand generation engines.
- Partner with sales and field marketing teams in developing
regional customer references, testimonials and case studies for
external and internal use.
- Support the launch process for key product launches through the
local buyer campaign execution, including regional localisation of
launch plans and content as required.
- Monitor and report on the performance of products in the
markets they're sold and communicate the results of related sales
and marketing efforts.
- Align with Sales and regional Field Marketing teams to develop
and deliver sales enablement plans that underpin campaign execution
including lead generation and follow up.
- Support demand generation and deal acceleration through
crafting and presenting compelling content at events and webinars,
including product presentations and demonstrations.
- Research, develop and continually update competitor
intelligence and your positioning in relation to each
competitor
- Support demand generation and deal acceleration through
crafting and presenting compelling content at events and webinars,
including product presentations and demonstrations.
- Research, develop and continually update competitor
intelligence and your positioning in relation to each competitor
QualificationsExperience / Skills Required
- 2+ years of experience in Product marketing or product
sales
- 3-5 years of B2B and/or B2C marketing experience in fast growth
Saas-based software companies
- Experience with, knowledge of, and passion for B2B Saas
Software products
- Extensive background in developing and executing targeted
marketing campaigns focused on specific market segments. A full
understanding of how to segment the market and audience relative to
a specific product and identify the appropriate targets.
- Outstanding organisational and project management skills to
keep programs and teams on track, and knowing when to ask for
help.
- Strong communication, story-telling, and presentation skills
with the ability to tailor messaging to different audiences and
different functions; ability to take complex and make it
simple.
- Phenomenal at establishing relationships and maintaining tact
in times of stress
- High energy, charismatic, innovative, and creative - with the
execution skills to make it all count
- Ability to operate in a fast-moving, fast-growing,
ever-changing environment
- Self-starter with the ability to navigate a complex
organisation to drive projects from idea to execution fast
- Ability to navigate cultures and all levels of stakeholders
across multiple functions and geographies to establish buy-in for
go-to-market priorities
- Strong interpersonal skills - a blend of firmness and
conviction with diplomacy and a constructive attitude
- Strategic thinker with a growth mindset, a bias for action and
a comfort with numbersExperience/Skills Desired
- Previous success working in a matrix organisation and/or
cross-functional environment
- Be a highly professional leader and team player with a
positive, can-do attitude; must be very comfortable with
continuously changing opportunities and priorities.
- Experience with marketing automation tools and Salesforce CRM
is critical
- Previous experience working abroad or in an international
capacity in a global companyAdditional InformationWhat does it mean
to work for Xplor?Our four core values - Make life simple, Build
for people, Move with purpose and Create lasting communities - are
key to who we are and guide us from how we hire to how we recognise
our team members.Some Of The Perks Of Working With Us
- Unparalleled opportunities to learn and accelerated career
development
- A collaborative, team environment with people who truly love
what they do
- Unlimited access to Udemy for Business, 10% of your time
devoted to growing you and your career, and further support to help
you grow
- Access to mental health support
- Fully flexible work arrangementsAdditional InformationWhat does
it mean to work for Xplor?Our four core values - Make life simple,
Build for people, Move with purpose and Create lasting communities
- are key to who we are and guide us from how we hire to how we
recognise our team members.Some Of The Perks Of Working With Us
- Unparalleled opportunities to learn and accelerated career
development
- A collaborative, team environment with people who truly love
what they do
- Unlimited access to Udemy for Business, 10% of your time
devoted to growing you and your career, and further support to help
you grow
- Access to mental health support
- Fully flexible work arrangementsMore About UsWe've recently
expanded our reach by merging the two software and payments
powerhouses TSG and Clearent. The resulting company is Xplor
Technologies serving over 82,000 businesses that processed over $27
billion in payments, operating across 158 countries in 2020.Xplor
is headquartered in the United States in Atlanta, GA, with
operations across North America, Australasia, Europe, and the
United Kingdom. We now have over 2,000 Xplorers, working across
five "everyday life" verticals: Education, Health and Fitness,
Boutique Wellness, Field Services and Personal Services.To learn
more about us and our products, please visit
https://www.xplortechnologies.com.Sheryl Sandberg once said, "If
you're offered a seat on a rocket ship, don't ask what seat! Just
get on." We couldn't agree more. So, are you ready to get on
board?To learn more about us and our products, please visit
www.xplortechnologies.com/us/careers.Xplor is proud to be an Equal
Employment Opportunity employer. We're dedicated to attracting,
retaining and developing our people regardless of gender identity,
ethnicity, sexual orientation, disability, veteran status and age.
Applications are encouraged from all sectors of the community. All
Information will be kept confidential according to EEO guidelines.
We promote flexible working wherever we can, so whether you prefer
to be fully remote or in an office, the choice can be yours. We're
committed to replying to each application and look forward to
getting in touch with you soon.
Keywords: Xplor, Austin , Product Marketing Manager (Remote), Advertising , Austin, Texas
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