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Product Marketing Leader, Advanced Therapies, NAM

Company: Siemens
Location: Austin
Posted on: May 16, 2022

Job Description:

Job Family: MarketingReq ID: 312018Nows ourtime to inspire the future of healthcare together.SiemensHealthineers is a leading global medical technology company with over 170 yearsof experience and 18,000 patents. More than 60,000 dedicatedcolleagues in over 70 countries are driven to shape the future of healthcare.We stand with our customers around the world to support them in delivering highquality care to their patients. An estimated 5 million patients across theglobe benefit every day from our innovative technologies and services inthe areas of diagnostic and therapeutic imaging, laboratory diagnostics andmolecular medicine, as well as digital health and enterprise services. This iswhat truly matters to us.Joinour team now at Siemens Healthineers as Product Marketing Leader, Advanced Therapies, NAMThis is a role wellsuited to an ambitious professional, looking for the next step in their career.As a Product Marketing Leader, you will be expected to:

  • Define & implement themarketing strategy for Cardiovascular Care in North America
  • Lead key marketing processes,including product positioning and value propositions
  • Align to market segmentation andcompetitive analysis
  • Drive new product introductionsand sales force effectiveness
  • Support the field sales teams withmarketing knowledge, tools, and collateralThis position may suit you best if you are familiarwith what is below, and would like to develop your career with Siemens Healthineers
    • Developingand executing a robust portfolio marketing strategy
    • Movingthe funnel through the customer journey, from awareness-based branding tolead generation and nurturing, to customer retention
    • Drivingthe use of customer, market and competitive research to understandingcustomers clinical and economic needs, as well as values and benefitssought to identify market opportunities for owned portfolio
    • Creatinggo-to-market strategies, market messages with clearly defineddifferentiators, and content plans for owned portfolio to drive demand andlead generation activities
    • Managecustomer focused events (trade-shows, webinars, live-cases, customergathering events)
    • Creatingdiverse marketing collateral like case studies, data sheets, whitepapers,evidence/outcomes briefs, FAQs, blog posts, ROI tools, new media, andother sales tools.Required skills to have for thesuccess of this role
      • Minimum of 10+ years experience inmedical technology marketing, product management or related field with apreference towards experience with capital imaging devices.
      • Strong knowledge of the medicalindustry and understanding of the regulations by which marketing must abide.
      • Ability to motivate and work well withdiverse, cross-functional teams
      • Ability to travel up to 30%SiemensHealthineers has recently announced the next steps in our continued commitmentto prioritize colleague health, comply with customer/business partnerrequirements, and help preserve our business continuity. Going forward, please be aware that SiemensHealthineers requires full COVID-19 vaccination for all new hires by theirstart date.(Note:Accommodations may be requested for certain medical or religious reasons)AtSiemens Healthineers, we value those who dedicate their energy and passion to agreater cause. Our people make us unique as an employer in the med-techindustry. What unites and motivates our global team is the inspiration of ourcommon purpose: To innovate forhealthcare, building on our remarkable legacy of pioneering ideas thattranslate into even better healthcare products and services. We recognize thattaking ownership of our work allows both us and the company to grow. We offeryou a flexible and dynamic environment and the space to move beyond yourcomfort zone to grow both personally and professionally.If you want to join us in transforming the way healthcareis delivered, visit our career site at wish to find out more about the specific before applying, please visit: equal-opportunity employer we are happy to consider applications from individualswith disabilities.#LI-ES1Organization: Siemens HealthineersCompany: Siemens Medical Solutions USA, Inc.Experience Level: Experienced ProfessionalJob Type: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here ( .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here ( .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here ( .by Jobble

Keywords: Siemens, Austin , Product Marketing Leader, Advanced Therapies, NAM, Advertising , Austin, Texas

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