Product Marketing Leader, Advanced Therapies, NAM
Company: Siemens
Location: Austin
Posted on: May 16, 2022
Job Description:
Job Family: MarketingReq ID: 312018Nows ourtime to inspire the
future of healthcare together.SiemensHealthineers is a leading
global medical technology company with over 170 yearsof experience
and 18,000 patents. More than 60,000 dedicatedcolleagues in over 70
countries are driven to shape the future of healthcare.We stand
with our customers around the world to support them in delivering
highquality care to their patients. An estimated 5 million patients
across theglobe benefit every day from our innovative technologies
and services inthe areas of diagnostic and therapeutic imaging,
laboratory diagnostics andmolecular medicine, as well as digital
health and enterprise services. This iswhat truly matters to
us.Joinour team now at Siemens Healthineers as Product Marketing
Leader, Advanced Therapies, NAMThis is a role wellsuited to an
ambitious professional, looking for the next step in their
career.As a Product Marketing Leader, you will be expected to:
- Define & implement themarketing strategy for Cardiovascular
Care in North America
- Lead key marketing processes,including product positioning and
value propositions
- Align to market segmentation andcompetitive analysis
- Drive new product introductionsand sales force
effectiveness
- Support the field sales teams withmarketing knowledge, tools,
and collateralThis position may suit you best if you are
familiarwith what is below, and would like to develop your career
with Siemens Healthineers
- Developingand executing a robust portfolio marketing
strategy
- Movingthe funnel through the customer journey, from
awareness-based branding tolead generation and nurturing, to
customer retention
- Drivingthe use of customer, market and competitive research to
understandingcustomers clinical and economic needs, as well as
values and benefitssought to identify market opportunities for
owned portfolio
- Creatinggo-to-market strategies, market messages with clearly
defineddifferentiators, and content plans for owned portfolio to
drive demand andlead generation activities
- Managecustomer focused events (trade-shows, webinars,
live-cases, customergathering events)
- Creatingdiverse marketing collateral like case studies, data
sheets, whitepapers,evidence/outcomes briefs, FAQs, blog posts, ROI
tools, new media, andother sales tools.Required skills to have for
thesuccess of this role
- Minimum of 10+ years experience inmedical technology marketing,
product management or related field with apreference towards
experience with capital imaging devices.
- Strong knowledge of the medicalindustry and understanding of
the regulations by which marketing must abide.
- Ability to motivate and work well withdiverse, cross-functional
teams
- Ability to travel up to 30%SiemensHealthineers has recently
announced the next steps in our continued commitmentto prioritize
colleague health, comply with customer/business
partnerrequirements, and help preserve our business continuity.
Going forward, please be aware that SiemensHealthineers requires
full COVID-19 vaccination for all new hires by theirstart
date.(Note:Accommodations may be requested for certain medical or
religious reasons)AtSiemens Healthineers, we value those who
dedicate their energy and passion to agreater cause. Our people
make us unique as an employer in the med-techindustry. What unites
and motivates our global team is the inspiration of ourcommon
purpose: To innovate forhealthcare, building on our remarkable
legacy of pioneering ideas thattranslate into even better
healthcare products and services. We recognize thattaking ownership
of our work allows both us and the company to grow. We offeryou a
flexible and dynamic environment and the space to move beyond
yourcomfort zone to grow both personally and professionally.If you
want to join us in transforming the way healthcareis delivered,
visit our career site at
https://usa.healthcare.siemens.com/careersIfyou wish to find out
more about the specific before applying, please visit:
https://usa.healthcare.siemens.com/aboutAsan equal-opportunity
employer we are happy to consider applications from individualswith
disabilities.#LI-ES1Organization: Siemens HealthineersCompany:
Siemens Medical Solutions USA, Inc.Experience Level: Experienced
ProfessionalJob Type: Full-timeEqual Employment Opportunity
StatementSiemens is an Equal Opportunity and Affirmative Action
Employer encouraging diversity in the workplace. All qualified
applicants will receive consideration for employment without regard
to their race, color, creed, religion, national origin, citizenship
status, ancestry, sex, age, physical or mental disability unrelated
to ability, marital status, family responsibilities, pregnancy,
genetic information, sexual orientation, gender expression, gender
identity, transgender, sex stereotyping, order of protection
status, protected veteran or military status, or an unfavorable
discharge from military service, and other categories protected by
federal, state or local law.EEO is the LawApplicants and employees
are protected under Federal law from discrimination. To learn more,
Click here
(https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm)
.Pay Transparency Non-Discrimination ProvisionSiemens follows
Executive Order 11246, including the Pay Transparency
Nondiscrimination Provision. To learn more, Click here
(https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)
.California Privacy NoticeCalifornia residents have the right to
receive additional notices about their personal information. To
learn more, click here
(https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html)
.by Jobble
Keywords: Siemens, Austin , Product Marketing Leader, Advanced Therapies, NAM, Advertising , Austin, Texas
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