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Digital Marketing Manager - Travis CI

Company: Idera Inc.
Location: Austin
Posted on: January 16, 2022

Job Description:

This is an exciting opportunity for a digital marketer to join Travis CI, a SaaS DevOps tool used to build and test software projects hosted on the cloud. Travis CI is one of the most trusted and recognizable brands within the DevOps community, and it is used by thousands of developer teams worldwide. Travis CI is a part of Idera, a rapidly-growing, highly-profitable, multinational software company that is owned by premier private equity firms and is growing exponentially through organic and inorganic growth.

What is the opportunity?

  • We are seeking a Digital Marketing Manager to drive marketing strategy and optimize demand generation activities at Travis CI.
  • This role is both strategic and operational. Specific functions will include (i) driving customer demand through applicable channels (organic, PPC, email, content) and optimizing spend, (ii) building and managing a small marketing team, including Product Marketing, Content Marketing, and Programmatic Marketing functions, (iii) tracking, interpreting, reporting, and managing marketing metrics, and (iv) budgeting.
  • The ideal candidate will have a background in B2B infrastructure software, ideally in the Software Development, Software Testing and/or DevOps industries and be looking to advance their career by managing the end-to-end marketing organization for a best-in-class software company.
  • This is a management role that will report directly to the General Manager of Travis CI.

    What does it take to succeed?
    • A Learners Mindset: Desire to learn and adapt in a rapidly growing and changing environment
    • Love for Data: Strong understanding of key marketing metrics and love for constantly tracking, testing, and improving metrics.
    • Focus on Results: Results matter. Idera rewards those who deliver you should be a self-starter that is motivated by achieving outstanding results.
    • Understanding of B2B Software: While talent is more important than experience, this role requires a foundational understanding of B2B infrastructure software businesses, ideally in the Software Development, Software Testing and/or DevOps industries. (2+ years software industry experience required.)
    • Budget: Ability to create, track, and manage a budget.
    • Skills: PPC, SEO, and email campaign management experience; team management experience; product marketing experience; Ability to identify opportunities and find a way to get things across the finish line; Experience with Pardot a plus. (experience managing a successful digital marketing team preferred.)
    • Qualities: Highly organized. Strong attention to detail. Tenacious and hungry. Curious with a strong desire to improve constantly. Comfortable working remotely and managing a remote team. Exceptional ability to prioritize, focus, and understand the big-picture implications of routine tasks. Quick learner with the ability to execute by following instructions. Not intimidated by being given high levels of responsibility and autonomy.

      An Equal Opportunity Employer - Females, Minorities, Veterans, Disabled and Other Protected Groups

      Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to

      By clicking on the Apply Now button, you understand and agree that the use of Idera's website is subject to Idera Terms of Use and Idera's Privacy Statement, including the fact that Idera and its subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.

      Idera, Inc and it's subsidiaries are committed to respecting and protecting the privacy of its customers, job applicants, partners and website visitors. For more information about our Privacy Statement, please go to https://www.idera.com/legal/privacystatement . By clicking on the Apply Now button, you understand and agree that the use of Ideras web site is subject to Idera Terms of Use and Ideras Privacy Statement, including the fact that Idera and it's subsidiaries may transfer your personal information collected in connection with your registration on this website to its affiliates globally and to third party entities that provide services to Idera and it's subsidiaries.

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Keywords: Idera Inc., Austin , Digital Marketing Manager - Travis CI, Advertising , Austin, Texas

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