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Product Marketing Manager

Company: Four Hands
Location: Austin
Posted on: January 16, 2022

Job Description:

Four Hands is recognized as a leader in lifestyle home furnishings and expert in the furniture industry.

Our customers range from nationwide Retailers, Residential and Commercial Design, Ecommerce based businesses to local consumers in Austin, TX. We are experiencing tremendous growth and our business is expanding - its an exciting time to be a part of Four Hands!

We are looking for a passionate, collaborative, results-driven Product Marketing Manager in our Austin, TX headquarters. In this new role, you will collaborate with multiple teams to develop and execute product marketing selling strategies that drive adoption across our lifestyle brand of products. The ideal candidate should have experience setting priorities, problem solving, multi-tasking, and working collaboratively across cross-functional teams.

IN THIS ROLE

  • Synthesize compelling messaging points and positioning strategies to help educate marketing team on our category and product portfolio
  • Create and manage a Product Marketing roadmap that provides visibility into future new product development marketing opportunities and needs
  • Research best practices and establish a framework that identifies the best type of content and assets needed to depict, sell and position each category (examples: Sectional configurator diagrams, Artist bios/made to order process, etc)
  • Identify and define marketing programs and sales outreach designed to drive focus and interest in our new Art business
  • Work with a cross functional team to evolve and launch a formal Swatch Program
  • Develop process to refresh product marketing collateral, care cards, and guides with new product introductions
  • Learn and become an expert on the Four Hands product suite, our industry, and competitive landscape
  • Look for ways to share insights into customers usage of products and help identify improvements and opportunities
  • Uphold our Core Values and be a valuable member of the Four Hands team
  • Other duties as assigned by Management

    THE IDEAL PERSON
    • BA in Business, Marketing, or equivalent
    • 8+ years of experience with at least 4 years related to product marketing
    • Strong verbal and written communication skills
    • Team player with demonstrated skill at gaining cross-functional alignment
    • An avid learner who can adapt well in a changing environment and is comfortable dealing with ambiguity
    • Familiarity with product marketing tactics, within the B2B space a plus.
    • Detail-oriented self-starter with a positive attitude who is deadline and results oriented
    • Strong project and time-management skills, ability to manage multiple projects simultaneously

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Keywords: Four Hands, Austin , Product Marketing Manager, Advertising , Austin, Texas

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