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Marketing Director

Company: ClearTrace
Location: Austin
Posted on: January 16, 2022

Job Description:

We are seeking a Marketing Director who will be responsible for driving strategic brand marketing and product marketing activities, including direct responsibility for execution of marketing through close partnership with agencies, internal teams, and other stakeholders.Your goal will be to develop and implement the most profitable plans to position and promote our products in the market.
Consistent with our commitment to diversity & inclusion, we value individuals with the ability to work on diverse teams and with a diverse range of people.
RESPONSIBILITIES

  • Own and evolve product and brand messaging that continually differentiates us in the market
  • Conceptualize and implement our marketing strategy and marketing plan in line with business objectives
  • Design, plan and execute effective marketing campaigns in line with the plan & continually measure campaign effectiveness
  • Manage agency and freelancer relationships where appropriate for key marketing functions - PR, digital, design, social, advertising, etc.
  • Collaborate on the development and delivery of product and marketing content such as case studies, videos, website copy and articles
  • Build a high performing marketing team over time, ensuring effective coordination with sales, product, and operations teams
  • Manage the marketing budget
  • Speak and present both internally and externally to promote the story of our brand and product
  • Keep updated on market trends & competitor marketing strategies
    KEY REQUIREMENTS
    • You are a creative thinker with a vision
    • You have good knowledge across the entire spectrum of the marketing function, including brand marketing, PR, content management, digital marketing & performance/growth marketing
    • You have excellent written & verbal communication skills and are comfortable dealing with the media
    • You are a strong leader who has built or led high performing marketing teams
    • You are a strategic thinker & problem solver with the ability to execute when needed
      ABOUT CLEARTRACEClearTrace is an energy data and carbon accounting platform providing companies with the digital infrastructure to manage their critical energy and environmental information. ClearTrace seamlessly connects to energy generation and consumption devices to create a unified data layer for the entire energy vertical. Every hour new, data-rich digital assets are created from the continuous stream of energy and environmental data feeding into the platform. The ClearTrace solution allows companies to stand behind their claims of carbon reduction and renewable energy through the management of an immutable audit trail and system of record to digitally attest to mandate execution.

Keywords: ClearTrace, Austin , Marketing Director, Advertising , Austin, Texas

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