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Marketing Analytics Manager - FinTech buisness -

Company: ConSol Partners
Location: Austin
Posted on: January 16, 2022

Job Description:

The Company
Seeking a data-driven and analytical professional for a newly formed Marketing Analytics team in a global FinTech organization. You will support advanced analytics in a fast paced, high energy environment. You will focus on producing key performance insights to help grow our business. Be a key driver in creating a culture of data-driven decision making.

In this role, you will address short-term and long-range strategic business questions, provide high level forecasting, build business scenarios, provide marketplace and consumer-driven recommendations and optimize marketing ROI.

The Role
Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
Measure effectiveness across client journeys
Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
Ability to analyze complex data into digestible and actionable data visualizations and recommendations
Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels

The Individual
To be successful in this role you will need to have:
Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
Experience with data visualization tools such as Excel, Tableau, Power BI etc.
Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database, A/B testing tool (Optimizely)
Nice to have prior experience with these tools: MAP (Marketo), CRM (Dynamics 365/SFDC) and other databases
Be able to work in an Agile set up is preferable

Location: Austin, TX
Contact Details:

Keywords: ConSol Partners, Austin , Marketing Analytics Manager - FinTech buisness -, Advertising , Austin, Texas

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