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Content Marketing Specialist / Digital Media

Company: ePac Flexible Packaging
Location: Austin
Posted on: January 15, 2022

Job Description:

ePac Flexible Packaging is a rapidly growing company with locations across the United States, Canada, Europe, Australia, and Asia. Built on break-through digital printing, ePac is at the crossroads of advanced technology and manufacturing. ePac's mission is to provide locally-based consumer packaged goods companies the ability to compete with large brands with great packaging. Our customers are predominantly locally-based small and medium-sized CPGs, many of whom are focused on creating natural and innovative products for their consumers. Since opening our first manufacturing facility in 2016, our mission has been clear - to help small brands obtain big brand presence, give back to the communities we serve and contribute to the creation of a more sustainable, circular economy.

Summary Of Position

The Content Marketing Specialist will be responsible for content marketing projects and optimization of content for the blog, social media, website and email marketing initiatives, as well as projects that maintain the functionality of backend marketing systems and the optimization of advertising and conversion data.

Benefits:
Health (3 plans to choose from)
Dental
Vision
Life & AD&D and Voluntary Life
Short-term Disability, Long-term Disability
Voluntary Accident, Critical Care, Medical Bridge
Flexible Spending Accounts
Health Savings Account
401(k) w/generous employer match
Voluntary Pet Insurance
Profit Sharing
Employee Hardship Program

Essential Functions And Responsibilities
Write and edit blog posts, emails, website copy and social media posts
Engage with prospects on social channels
Manage social media management tools, such as Publer
Schedule email blasts, drip campaigns, and report on email marketing metrics
Add, modify, and update website content pages for domestic and international locations
Use translation management system to organize content translations for international locations and projects
Identify qualified customers for case studies, social promotions, and assist in the acquisition of client marketing releases
Research relevant keywords for paid and organic search channels
Create simple graphic design elements for social media and blog content
Provide support for international plant locations
Creation of spreadsheets for tracking and analyzing marketing performance
Manage email automation tools, such as Pardot
Familiarity with Wordpress, Pardot, HTML editing tools, Jotform, Google Docs
Manage company branded merchandise ordering process

Non-essential Functions And Responsibilities
Assists with other marketing projects as assigned.

Job Knowledge, Skills & Abilities
Strong PC skills, including G-Suite applications
Content creation, including social media, article writing, persuasion-oriented copywriting, and B2B content marketing
Excellent written and oral communication skills
Understanding of marketing automation platforms such as Pardot
Basic knowledge of SEO/SEM
Graphic design skills a plus
Experience with SalesForce.com and WordPress preferred
Email marketing
Social media management and reporting
Ability to work in a fast-paced environment and adapt to changing workload and schedules

Experience And Education
Bachelor's degree in marketing or related field.
3-5 years working in digital marketing (SEO / SEM / SMM / email marketing), and content development.
Knowledge of the CPG industry and/or flexible packaging is a plus.

WORK ENVIRONMENT
This position will be based in ePac's Austin, Texas Headquarters, and will also have the ability to work from home as appropriate.

ePac is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

ePac 1

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Keywords: ePac Flexible Packaging, Austin , Content Marketing Specialist / Digital Media, Advertising , Austin, Texas

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