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Marketing Attribution Analyst

Company: AdOutreach
Location: Austin
Posted on: January 15, 2022

Job Description:

AdOutreach is rapidly scaling and needs the consistent support of a Marketing Attribution Analyst to track and report on all marketing campaigns and funnel performances and make strategic decisions for future marketing efforts based on results.

The ideal candidate will have proven experience with analyzing metrics in both Hubspot and Google Ads and the ability to identify trends and extract data to measure performance across platforms. This person must enjoy collaborating with others and possess the ability to communicate clearly and effectively.

We are a team of high achievers, so we're looking for someone who is humble and hungry to consistently deliver greatness. The right candidate is enthusiastic, innovative, highly organized, and driven to get results.

Some of the perks :
Growth Potential : this is a fast-growing company, and this position is open due to how quickly we are growing
Company Culture : you'll be hard-pressed to find a company and team with so much care for you as a person; this is a place where you will be treated with kindness while you are simultaneously given the opportunity to grow as an employee and as a person
Learning Opportunities : we are avid learners, and this is a company where asking questions is encouraged

Responsibilities:
Track and report on all marketing campaigns and funnel performance
Identify trends in marketing performance and make strategic recommendations to management on future directions
Extract data from systems to create custom reports and dashboards in Hubspot
Provide and track project benchmark goals and macro/micro level trends within individual marketing efforts
Gain and maintain aptitude with all Hubspot attribution tracking programs and recommend future attribution tracking programs that may enhance tracking and performance
Collaborate with the marketing team to identify and create promotions and member communications as needed
Utilize market research, internal data, member feedback, and input from the front line to assist
Review monthly data reports to understand product usage trends and overall client behavior to identify how it differs from within each funnel and from product to product
Implement mechanisms to report, analyze, and measure progress against branch market area specific growth goals and productivity measures

Must-Have :
Ability to work at a fast pace and deliver results
High attention to detail - Thrives on paying attention to detail
Experience analyzing data in Hubspot and Google Ads (Experience with SegMetrics is a plus)
Experience with creating dashboards and custom reports in Hubspot
Time Management - Prioritizes and focuses time and effort on top priorities; manages interruptions and unexpected needs without losing focus; meets deadlines; balances expectations with reality to produce expected results.
Problem Solving - Identifies and resolves problems in a timely manner; develops alternative solutions
Quick learner with a think-on-your-feet attitude
A commitment to high standards, excellence, team, and our clients

Our Core Values:
Empowering Successful Clients: We believe that when our clients succeed, we succeed. We want to empower every business owner, and will therefore go the extra mile to help them achieve their goals.
Leading with Passion & Excellence: We all use our passion as fuel to strive for excellence in everything we do.
Operating with Integrity: We take pride in our work and take ownership of our actions. We communicate both internally and externally with unwavering honesty and respect.
Embracing Growth: We provide an environment that fosters personal development and professional growth. We are constantly seeking innovation and growth in order to create a larger and longer-lasting impact.

Keywords: AdOutreach, Austin , Marketing Attribution Analyst, Advertising , Austin, Texas

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